Media Essentials 4th Edition Campbell Test Bank

Instant download Media Essentials 4th Edition Campbell Test Bank pdf docx epub after payment.

Product details:

• ISBN-10 ‏ : ‎ 1319059473
• ISBN-13 ‏ : ‎ 978-1319059477
• Author: Richard Campbell (Author), Christopher Martin (Author), Bettina Fabos (Author)

Gain a tighter grasp on today’s digital world as Media Essentials breaks down products and personalities currenlty in the public eye to essential information and ideas about the media.

Table of contents:

MASS MEDIA INDUSTRIES

1 Mass Communication: A Critical Approach 

2 Books and the Power of Print 

3 Newspapers to Digital Frontiers: Journalism’s Journey 

4 Magazines in the Age of Specialization

5 Sound Recording and Popular Music 

6 Popular Radio and the Origins of Broadcasting

7 Movies and the Impact of Images

8 Television, Cable, and Specialization in Visual Culture

9 The Internet and New Technologies: The Media Converge

10 Digital Gaming and the Media Playground 

MEDIA FRAMING INDUSTRIES
11 Advertising and Commercial Culture

12 Public Relations and Framing the Message 

13 Legal Controls and Freedom of Expression 

14 Media Economics and the Global Marketplace 

15 Media Effects and Cultural Approaches to Media Research 
Notes N-1
Glossary G-1
Index I-1

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