Media and Culture Mass Communication in a Digital Age 9th Edition Campbell Test Bank

Media and Culture Mass Communication in a Digital Age 9th Edition Campbell Test Bank

Product details:

• ISBN-10 ‏ : ‎ 1457634597
• ISBN-13 ‏ : ‎ 978-1457634598
• Author: RICHARD CAMPBELL

Mass media have taken the digital turn: they have made the transition from the analog past into our digital future. Today’s communication students need a book that keeps pace with those changes—and with their own experiences as media consumers. While students may be familiar with the latest technology, Media & Culture can help enhance their understanding of how we arrived at this point, and where we’re headed. The new edition explores the effects of the digital turn with new and informative part openers that dig into our media consumption habits, a brand-new chapter on digital gaming that goes deeper and further than other media books, and an integrated VideoCentral program throughout the book that converges the print text with the Web. Using its signature critical process and cultural perspective, Media & Culture shows how digital media really work—and how students can become informed media consumers and critics.

Table contents:

Chapter 1: Mass Communication: A Critical Approach

Culture and the Evolution of Mass Communication

Oral and Written Eras in Communication

The Print Revolution

The Electronic Era

The Digital Era

The Linear Model of Mass Communication

A Cultural Model for Understanding Mass Communication

The Development of Media and Their Role in Our Society

The Evolution of Media: From Emergence to Convergence

Media Convergence

Stories: The Foundation of Media

The Power of Media Stories in Everyday Life

Surveying the Cultural Landscape

EXAMINING ETHICS Covering War

Culture as a Skyscraper

CASE STUDY The Sleeper Curve

Culture as a Map

Cultural Values of the Modern Period

Shifting Values in Postmodern Culture

Critiquing Media and Culture

Media Literacy and the Critical Process

MEDIA LITERACY AND THE CRITICAL PROCESS

Benefits of a Critical Perspective

GLOBAL VILLAGE Bedouins, Camels, Transistors, and Coke

CHAPTER REVIEW

PART 1: DIGITAL MEDIA AND CONVERGENCE

Chapter 2: The Internet, Digital Media, and Media Convergence

The Development of the Internet and the Web

The Birth of the Internet

The Net Widens

The Commercialization of the Internet

The Web Goes Social

What is Social Media?

Types of Social Media

Social Media and Democracy

EXAMINING ETHICS The “Anonymous” Hackers of the Internet

Convergence and Mobile Media

Media Converges on Our PCs and TVs

Mobile Devices Propel Convergence

The Impact of Media Convergence and Mobile Media

The Next Era: The Semantic Web

The Economics and Issues of the Internet

Ownership: Controlling the Internet

GLOBAL VILLAGE Designed in California, Assembled in China

Targeted Advertising and Data Mining

MEDIA LITERACY AND THE CRITICAL PROCESS Search Engines and the Critical Process

Security: The Challenge to Keep Personal Information Private

Appropriateness: What Should Be Online?

Access: The Fight to Prevent a Digital Divide

Net Neutrality: Maintaining an Open Internet

Alternative Voices

The Internet and Democracy

CHAPTER REVIEW

Chapter 3: Digital Gaming and the Media Playground

The Development of Digital Gaming

Mechanical Gaming

The First Video Games

Arcades and Classic Games

Consoles and Advancing Graphics

Gaming on Home Computers

The Internet Transforms Gaming

MMORPGs, Virtual Worlds, and Social Gaming

Convergence: From Consoles to Mobile Gaming

The Media Playground

CASE STUDY Thoughts of Video Game Narrative

Video Game Genres

Communities of Play: Inside the Game

Communities of Play: Outside the Game

Trends and Issues in Digital Gaming

Electronic Gaming and Media Culture

Benefits of a Critical Perspective

Electronic Gaming and Advertising

Addiction and Other Concerns

GLOBAL VILLAGE BOX South Korea’s Gaming Obsession

MEDIA LITERACY AND THE CRITICAL PROCESS First-Person-Shooter Games

Regulating Gaming

The Future of Gaming and Interactive Environments

The Business of Digital Gaming

The Ownership and Organization of Digital Gaming

The Structure of Digital Game Publishing

Selling Digital Games

Alternative Voices

Digital Gaming, Free Speech, and Democracy

CHAPTER REVIEW

PART 2: SOUNDS AND IMAGES

Chapter 4: Sound Recording and Popular Music

The Development of Sound Recording

From Cylinders to Disks: Sound Recording Becomes a Mass Medium

From Phonographs to CDs: Analog Goes Digital

Convergence: Sound Recording in the Internet Age

The Rocky Relationship between Records and Radio

U.S. Popular Music and the Formation of Rock

The Rise of Pop Music

Rock and Roll Is Here to Stay

Rock Muddies the Waters

Battles in Rock and Roll

A Changing Industry: Reformations in Popular Music

The British Are Coming!

Motor City Music: Detroit Gives America Soul

Folk and Psychedelic Music Reflect the Times

MEDIA LITERACY AND THE CRITICAL PROCESS Music Preferences across Generations

Punk, Grunge, and Alternative Respond to Mainstream Rock

Hip-Hop Redraws Musical Lines

The Reemergence of Pop

The Business of Sound Recording

TRACKING TECHNOLOGY The Song Machine: The Hitmakers behind Rihanna

CASE STUDY In the Jungle, the Unjust Jungle, a Small Victory

Alternative Voices

Sound Recording, Free Expression, and Democracy

CHAPTER REVIEW

Chapter 5: Popular Radio and the Origins of Broadcasting

Early Technology and The Development of Radio

Maxwell and Hertz Discover Radio Waves

Marconi and the Inventors of Wireless Telegraphy

Wireless Telephony: De Forest and Fessenden

Regulating a New Medium

The Evolution of Radio

The RCA Partnership Unravels

Sarnoff and NBC: Building the “Blue” and “Red” Networks

Government Scrutiny Ends RCA-NBC Monopoly

CBS and Paley: Challenging NBC

Bringing Order to Chaos with the Radio Act of 1927

The Golden Age of Radio

Radio Reinvents Itself

Transistors Make Radio Portable

The FM Revolution and Edwin Armstrong

The Rise of Format and Top 40 Radio

CASE STUDY Host: The Origins of Talk Radio

Resisting the Top 40

The Sounds of Commercial Radio

Format Specialization

Nonprofit Radio and NPR

Global Village: Radio Mogadishu

MEDIA LITERACY AND THE CRITICAL PROCESS Comparing Commercial and Noncommercial Radio

New Radio Technologies Offer More Stations

Radio and Convergence

The Economics of Broadcast Radio

Local and National Advertising

Manipulating Playlists with Payola

Radio Ownership: From Diversity to Consolidation

Alternative Voices

Radio and The Democracy of The Airways

CHAPTER REVIEW

Chapter 6: Television & Cable: The Power of Visual Culture

The Origins and Development of Television

Early Innovations in TV Technology

Controlling Content TV—Grows Up

The Development of Cable

CATV—Community Antenna Television

The Wires and Satellites behind Cable Television

Cable Threatens Broadcasting

Cable Services

CASE STUDY ESPN: Sports and Stories

DBS: Cable without Wires

Technology and Third Screens Change Viewing Habits Home Video The Third Screen: TV Converges with the Internet Fourth Screens: Smartphones and Mobile Video Major Programming Trends

TV Entertainment: Our Comic Culture TV Entertainment: Our Dramatic Culture

TV Information: Our Daily News Culture Reality TV and Other Enduring Trends MEDIA LITERACY AND THE CRITICAL PROCESS TV and the State of Storytelling Public Television Struggles to Find its Place Regulatory Challenges to Television and Cable

Government Regulations Temporarily Restrict Network Control Balancing Cable’s Growth against Broadcasters’ Interests

Franchising Frenzy

The Telecommunications Act of 1996

The Economies and Ownership of Television and Cable Production Distribution Syndication Keeps Shows Going and Going . . . Measuring Television Viewing The Major Programming Corporations

TRACKING TECHNOLOGY Streaming Dreams: YouTube Turns Pro

Alternative Voices

Television, Cable, and Democracy

CHAPTER REVIEW

Chapter 7: Movies and the Impact of Images

Early Technology and The Evolution of Movies

The Development of Film

The Introduction of Narrative

The Arrival of Nickelodeons

The Rise of the Hollywood Studio System

Production

Distribution

Exhibition

The Studio System’s Golden Age

Hollywood Narrative and the Silent Era

The Introduction of Sound

The Development of the Hollywood Style

CASE STUDY Breaking through Hollywood’s Race Barrier

Outside the Hollywood System

GLOBAL VILLAGE Beyond Hollywood: Asian Cinema

The Transition of the Studio System

The Hollywood Ten

The Paramount Decision

Moving to the Suburbs

Television Changes Hollywood

Hollywood Adapts to Home Entertainment

The Economics of the Movie Business

Production, Distribution, and Exhibition Today

MEDIA LITERACY AND THE CRITICAL PROCESS Blockbuster Mentality

The Major Studio Players

Convergence: Movies Adjust to the Internet Age

Alternative Voices

Popular Movies and Democracy

CHAPTER REVIEW

PART 3: WORDS AND PICTURES

Chapter 8: Newspapers: The Rise and Decline of Modern Journalism

The Evolution of American Newspapers

Colonial Newspapers and the Partisan Press

The Penny Press Era: Newspapers Become Mass Media

The Age of Yellow Journalism: Sensationalism and Investigation

Competing Models of Modern Print Journalism

“Objectivity” in Modern Journalism

Interpretive Journalism

Literary Forms of Journalism

Contemporary Journalism in the TV and Internet Age

The Business and Ownership of Newspapers

Consensus vs. Conflict: Newspapers Play Different Roles

MEDIA LITERACY AND THE CRITICAL PROCESS Covering Business and Economic News

Newspapers Target Specific Readers

Newspaper Operations

CASE STUDY Alternative Journalism: Dorothy Day and I.F. Stone

Newspaper Ownership: Chains Lose Their Grip

Joint Operating Agreements Combat Declining Competition

Challenges Facing Newspapers Today

Readership Declines in the United States

Going Local: How Small and Campus Papers Retain Readers

Blogs Challenge Newspapers’ Authority Online

GLOBAL VILLAGE For U.S. Newspaper Industry, an Example in Germany?

Convergence: Newspapers Struggle in the Move to Digital

New Models for Journalism

Alternative Voices

Newspaper and Democracy

CHAPTER REVIEW

Chapter 9: Magazines in the Age of Specialization

The Early History of Magazines

The First Magazines

Magazines in Colonial America

U.S. Magazines in the Nineteenth Century

National, Women’s and Illustrated Magazines

The Development of Modern American Magazines

Social Reform and Muckrakers

The Rise of General-Interest Magazines

CASE STUDY The Evolution of Photojournalism

The Fall of General-Interest Magazines

Convergence: Magazines Confront the Digital Age

The Domination of Specialization

TRACKING TECHNOLOGY The New “Touch” of Magazines

Men’s and Women’s Magazines

Sports, Entertainment, and Leisure Magazines

Magazines for the Ages

Elite Magazines

MEDIA LITERACY BOX Uncovering American Beauty

Minority-Targeted Magazines

Supermarket Tabloids

The Organization and Economics of Magazines

Magazine Departments and Duties

Major Magazine Chains

Alternative Voices

Magazines in a Democratic Society

CHAPTER REVIEW

Chapter 10: Books and the Power of Print

The History of Books from Papyrus to Paperbacks

The Development of Manuscript Culture

The Innovations of Block-Printing and Movable Type

The Gutenberg Revolution: The Invention of the Printing Press

The Birth of Publishing in the United States

Modern Publishing and the Book Industry

The Formation of Publishing Houses

Types of Books

CASE STUDY Comic Books: Alternative Themes, but Superheroes Prevail

Trends and Issues in Book Publishing

Influences of Television and Film

Audio Books

Convergence: Books in the Digital Age

Preserving and Digitizing Books

TRACKING TECH Did Publishers and Apple Collude Against Amazon?

Censorship and Banned Books

MEDIA LITERCY AND THE CRITICAL PROCESS Banned Books and “Family Values”

The Organization and Ownership of the Book Industry

Ownership Patterns

The Structure of Book Publishing

Selling Books, Stores, Clubs, and Mail Order

Alternative Voices

Books and the Future of Democracy

CHAPTER REVIEW

PART 4: THE BUSINESS OF MASS MEDIA

Chapter 11: Advertising and Commercial Culture

Early Developments in American Advertising

The First Advertising Agencies

Advertising in the 1800s

Promoting Social Change and Dictating Values

Early Ad Regulation

The Shape of U.S. Advertising Today

The Influence of Visual Design

Types of Advertising Agencies

The Structure of Ad Agencies

Trends in Online Advertising

Persuasive Techniques in Contemporary Advertising

Conventional Persuasive Strategies

The Association Principle

CASE STUDY Idiots and Objects: Stereotyping in Advertising

Advertising as Myth

Product Placement

EXAMINING ETHICS Brand Integration, Everywhere

MEDIA LITERACY AND THE CRITICAL PROCESS The Branded You

Commercial Speech and Regulating Advertising

Critical Issues in Advertising

GLOBAL VILLAGE Smoking Up the Global Market

Watching Over Advertising

Alternative Voices

Advertising, Politics, and Democracy

Advertising’s Role in Politics

The Future of Advertising

CHAPTER REVIEW

Chapter 12: Public Relations and Framing Message

Early Developments in Public Relations

P.T. Barnum and Buffalo Bill

Big Business and Press Agents

The Birth of Modern Public Relations

The Practice of Public Relations

Approaches to Organized Public Relations

Performing Public Relations

CASE STUDY Social Media Transform the Press Release

EXAMINING ETHICS What Does It Mean to be Green?

Public Relations Adapts to the Internet Age

Public Relations during a Crisis

Tensions between Public Relations and the Press

Elements of Professional Friction

Shaping the Image of Public Relations

Alternative Voices

Public Relations and Democracy

MEDIA LITERACY AND THE CRITICAL PROCESS The Invisible Hand of PR

CHAPTER REVIEW

Chapter 13: Media Economics and the Global Marketplace

Analyzing the Media Economy

The Structure of the Media Industry

The Performance of Media Organizations

The Transition to an Information Economy

Deregulation Trumps Regulation

Media Powerhouses: Consolidation, Partnerships, and Mergers

Business Tendencies in Media Industries

Economics, Hegemony, and Storytelling

Specialization and Global Markets

The Rise of Specialization and Synergy

CASE STUDY Minority and Female Media Ownership: Why Does it Matter?

Disney: A Postmodern Media Conglomerate

Global Audiences Expand Media Markets

The Internet and Convergence Change the Game

Social Issues in Media Economics

MEDIA LITERACY AND THE CRITICAL PROCESS Cultural Imperialism and Movies

CASE STUDY From fifty to a Few: The Most Dominant Media Corporations

The Limits of Antitrust Laws

The Fallout from a Free Market

Cultural Imperialism

The Media Marketplace and Democracy

The Effects of Media Consolidation on Democracy

The Media Reform Movement

CHAPTER REVIEW

PART 5: DEMOCRATIC EXPRESSION AND THE MASS MEDIA

Chapter 14: The Culture of Journalism: Values, Ethics, and Democracy

Modern Journalism in the Information Age

What Is News?

Values in American Journalism

Ethics and the News Media

CASE STUDY Bias in the News

Ethical Predicaments

Resolving Ethical Problems

Reporting Rituals and the Legacy of Print Journalism

Focusing on the Present

MEDIA LITERACY AND THE CRITICAL PROCESS Telling Stories and Covering Disaster

Relying on Experts

Balancing Story Conflict

Acting as Adversaries xx

Journalism in the Age of TV and the Internet

Differences between Print and TV News

Pundits, “Talking Heads,” and Politics

Convergence Enhances and Changes Journalism

The Power of Visual Language

Alternative Models: Public Journalism and “Fake” News

The Public Journalism Movement

GLOBAL VILLAGE Why Isn’t Al Jazeera English on More U.S. TV Systems?

“Fake” News and Satiric Journalism

Democracy and Reimagining Journalism’s Role

Social Responsibility

Deliberative Democracy

EXAMINING ETHICS Wikileaks, Secret Documents, and Good Journalism?

CHAPTER REVIEW

Chapter 15: Media Effects and Cultural Approaches to Research

Early Media Research Methods

Propaganda Analysis

Public Opinion Research

Social Psychology Studies

Marketing Research

CASE STUDY The Effects of TV in a Post-TV World

Research on Media Effects

Early Theories of Media Effects

Conducting Media Effects Research

MEDIA LITERACY AND THE CRITICAL PROCESS First-Person Shooter Games: Misogyny as Entertainment?

Contemporary Media Effects Theories

Evaluating Research on Media Effects

Cultural Approaches to Media Research

Early Developments in Cultural Studies Research

Conducting Cultural Studies Research

CASE STUDY Labor Gets Framed

Cultural Studies’ Theoretical Perspectives

Evaluating Cultural Studies Research

Media Research and Democracy

CHAPTER REVIEW

Chapter 16: Legal Controls and Freedom of Expression

The Origins of Free Expression and a Free Press

Models of Expression

The First Amendment of the U.S. Constitution

Censorship as Prior Restraint

Unprotected Forms of Expression

MEDIA LITERACY AND THE CRITICAL PROCESS Who Knows the First Amendment?

CASE STUDY Is “Sexting” Pornography?

The First Amendment versus Sixth Amendment

Film and the First Amendment

Social and Political Pressures on the Movies

Self-Regulation in the Movie Industry

The MPAA Ratings System

Expression in the Media: Print, Broadcast, and Online

The FCC Regulates Broadcasting

Dirty Words, Indecent Speech, and Hefty Fines

Political Broadcasts and Equal Opportunity

The Demise of the Fairness Doctrine

Communication Policy and the Internet

EXAMINING ETHICS A Generation of Copyright Criminals?

The First Amendment and Democracy

CHAPTER REVIEW

Extended Case Study: Our Digital World and The Self-Invasion of Privacy

Step 1: Description

Step 2: Analysis

Step 3: Interpretation

Step 4: Evaluation

Step 5: Engagement

Notes

Glossary

Index

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