Integrated Marketing Communications 4th Edition Chitty Solutions Manual

This is completed downloadable of Integrated Marketing Communications 4th Edition Chitty Solutions Manual

Product Details:

• ISBN-10 ‏ : ‎ 0133157873
• ISBN-13 ‏ : ‎ 978-0133157871
• Author:  Keith J. Tuckwell

Integrated Marketing Communications presents essential elements of integrated marketing communications in a clear, concise, and informative manner. The book is written in a straightforward, easy-to-understand manner and is full of examples and illustrations that students will quickly identify with.

Table of Content:

• Part 1. Integrated marketing communications : a conceptual framework
• 1. Integrated marketing communications and brand equity enhancement
• 2. The communication process
• 3. Persuasion in marketing communications
• 4. Market segmentation and brand positioning
• Part 2. Managing and planning for integrated marketing communications
• 5. Establishing objectives and budgeting for IMC campaigns
• 6. Developing message strategies
• 7. Media planning and analysis
• Part 3. Media channels and IMC elements
• 8. Broadcast media
• 9. Print and support media
• 10. Digital and social media marketing
• 11. Direct marketing and sales promotion
• 12. Personal selling and relationship marketing
• 13. Marketing public relations and sponsorship marketing
• Part 4. Evaluating integrated marketing communications
• 14. Evaluating integrated marketing communication effectiveness.

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