Instant download Basic Marketing Research Pearson New International Edition 4th Edition Malhotra Test Bank pdf docx epub after payment.
Product details:
- ISBN-10 : 1292020482
- ISBN-13 : 978-1292020488
- Author: by
With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
Table of contents:
- 1. Introduction to Marketing Research
- 2. Defining the Marketing Research Problem and Developing an Approach
- 3. Research Design
- 4. Exploratory Research Design: Secondary Data
- 5. Exploratory Research Design: Syndicated Sources of Secondary Data
- 6. Exploratory Research Design: Qualitative Research
- 7. Descriptive Research Design: Survey and Observation
- 8. Casual Research Design: Experimentation
- 9. Measurement and Scaling: Fundamentals and Comparative Scaling
- 10. Measurement and Scaling: Noncomparative Scaling Techniques
- 11. Questionnaire and Form Design
- 12. Sampling: Design and Procedures
- 13. Sampling: Final and Initial Sample-Size Determination
- 14. Fieldwork: Data Collection
- 15. Data Preparation and Analysis Strategy
- 16. Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation
- 17. Data Analysis: Hypothesis Testing Related to Differences
- 18. Data Analysis: Correlation and Regression
- 19. Report Preparation and Presentation
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