Strategic Marketing 10th Edition Cravens Solutions Manual

Part 1: Strategic Marketing

Chapter 1 Imperatives for Market-Driven Strategy 

 

Appendix 1A Strategic Marketing Planning

Cases for Part I
 

Case 1–1 Audi
 

Case 1–2 The New York Times.
 

Case 1–3 Coca-Cola Co.

Part II: Markets, Segments and Customer Value
 

Chapter 2 Markets And Competitive Space 

 

Appendix 2A Financial Analysis for Marketing Planning and Control
 

Chapter 3 Strategic Market Segmentation 

 

Chapter 4 Strategic Customer Relationship Management 

 

Chapter 5 Capabilities For Learning About Customers 

and Markets
Cases for Part II
 

Case 2–1 Pfizer Inc.
 

Case 2–2 Ikea
 

Case 2–3 China and India: Opportunities and Challenges
 

Case 2–4 Johnson & Johnson

Part III: Designing Market-Driven Strategies
 

Chapter 6 Market Targeting and Strategic Positioning 

 

Chapter 7 Strategic Relationships 

 

Chapter 8 Innovation and New Product Strategy 

Cases for Part III
 

Case 3–1 Walt Disney Co.
 

Case 3–2 Intel Corp.
 

Case 3–3 McDonald’s
 

Case 3–4 Tesco PLC

Part IV: Market-Driven Program Development
 

Chapter 9 Strategic Brand Management 

 

Chapter 10 Value Chain Strategy 

 

Chapter 11 Pricing Strategy 

 

Chapter 12 Promotion, Advertising and Sales Promotion Strategies 

 

Chapter 13 Sales Force, Internet and Direct Marketing Strategies 

Cases for Part IV
 

Case 4–1 Microsoft Corp. (A).
 

Case 4–2 Nike Inc.
 

Case 4–3 Dell Inc.
 

Case 4–4 Hewlett-Packard Co.

Part V: Implementing and Managing Market-Driven Strategies
 

Chapter 14 Designing Market-Driven Organizations 

 

Chapter 15 Marketing Strategy Implementation and Control 

 

Appendix 15A Marketing Metrics

Cases for Part V
 

Case 5-1 Verizon Communications Inc.
 

Case 5-2 Home Depot Inc.
 

Case 5-3 Yahoo! Inc.
 

Case 5-4 Nissan Motor Co.

Part VI: Comprehensive Cases
 

Case 6-1 Microsoft Corp. (B)
 

Case 6-2 Samsung Electronics
 

Case 6-3 General Electric Appliances
 

Case 6-4 Slendertone
 

Case 6-5 Toyota
 

Case 6-6 Coca-Cola (B)
 

Case 6-7 Keurig Inc.
 

Case 6-8 Dura-Plast, Inc.
 

Case 6-9 Wal-Mart
 

Case 6-10 Blair Water Purifiers India
 

Case 6-11 Murphy Brewery Ireland, Limited
 

Case 6-12 Dairyland Seed Company
 

Case 6-13 International Business Machines
 

Case 6-14 L’Oreal Nederland B.V
 

Case 6-15 ESPN
 

Case 6-16 Cowgirl Chocolates
 

Case 6-17 Procter & Gamble Co.
 

Case 6-18 Amazon.com Inc.
 

Case 6-19 Nanophase Technologies Corporation
 

Case 6-20 Cola Wars in China
 

Case 6-21 Smith & Nephew—Innovex
 

Case 6-22 Sun Microsystems (B)
 

Case 6-23 Telus Mobility
 

Case 6-24 Tri-Cities Community Bank
 

Case 6-25 Cima Mountaineering Inc.