Strategic Management A Competitive Advantage Approach Concepts and Cases Global Edition 16th Edition David Test Bank

1. Part 1 Overview of Strategic Management
2. 1 The Nature of Strategic Management
3. Learning Objectives
4. Assurance of Learning Exercises
5. What Is Strategic Management?
6. What Is a Cohesion Case?
7. Defining Strategic Management
8. Stages of Strategic Management
9. Integrating Intuition and Analysis
10. Adapting to Change
11. Key Terms in Strategic Management
12. Competitive Advantage
13. Strategists
14. Vision and Mission Statements
15. External Opportunities and Threats
16. Internal Strengths and Weaknesses
17. Long-Term Objectives
18. Strategies
19. Annual Objectives
20. Policies
21. The Strategic-Management Model
22. Benefits of Engaging in Strategic Management
23. Financial Benefits
24. Nonfinancial Benefits
25. Why Some Firms Do No Strategic Planning
26. Pitfalls in Strategic Planning
27. Comparing Business and Military Strategy
28. Chapter Summary
29. Key Terms and Concepts
30. Issues for Review and Discussion
31. MyManagementLab®
32. Current Readings
33. Endnotes
34. The Cohesion Case The Hershey Company, 2015 by Forest R. David and Meredith E. David
35. History
36. Internal Issues
37. Organizational Structure
38. Vision/Mission
39. Social Responsibility
40. Marketing
41. Strategy
42. Segments
43. Finance
44. Competitors
45. Nestlé S.A. (stock symbol = NSRGY)
46. Mars, Inc.
47. Lindt & Sprungli AG
48. Tootsie Roll Industries (stock symbol = TR)
49. Ferrara Candy Company
50. External Issues
51. Cocoa Prices
52. Potential Taxes and Health-Minded Public
53. Conclusion
54. Assurance of Learning Exercises
55. Exercise 1A Compare Business Strategy with Military Strategy
56. Purpose
57. Instructions
58. Exercise 1B Gather Strategy Information for the Hershey Company
59. Purpose
60. Instructions
61. Exercise 1C Update the Hershey Cohesion Case
62. Purpose
63. Instructions
64. Exercise 1D Strategic Planning for Your University
65. Purpose
66. Instructions
67. Exercise 1E Strategic Planning at a Local Company
68. Purpose
69. Instructions
70. Exercise 1F Get Familiar with the Strategy Club Website
71. Purpose
72. Instructions
73. Exercise 1G Game Plans vs. Strategic Plans: Teams vs. Companies
74. Purpose
75. Instructions
76. Part 2 Strategy Formulation
77. 2 The Business Vision and Mission
78. Learning Objectives
79. Assurance of Learning Exercises
80. Vision Statements: What Do We Want to Become?
81. Vision Statement Analysis
82. Mission Statements: What Is Our Business?
83. The Process of Developing Vision and Mission Statements
84. The Importance (Benefits) of Vision and Mission Statements
85. A Resolution of Divergent Views
86. Characteristics of a Mission Statement
87. A Customer Orientation
88. Components of a Mission Statement
89. Evaluating and Writing Mission Statements
90. Two Mission Statements Critiqued
91. Five Mission Statements Revised
92. Two Mission Statements Proposed
93. Chapter Summary
94. Key Terms and Concepts
95. Issues for Review and Discussion
96. Assurance of Learning Exercises
97. Exercise 2A Develop an Improved BB&T Mission Statement
98. Purpose
99. Instructions
100. Exercise 2B Evaluate Three Mission Statements
101. Purpose
102. Instructions
103. Mission Statements/Business Purpose
104. Exercise 2C Write a Vision and Mission Statement for the Hershey Company
105. Purpose
106. Instructions
107. Exercise 2D Compare Your College or University’s Vision and Mission Statements to That of a Leading Rival Institution
108. Purpose
109. Instructions
110. Exercise 2E Conduct Mission Statement Research
111. Purpose
112. Instructions
113. Mini-Case on Walt Disney Company (DIS) What is Disney’s Vision for the Future and Mission for the Present?
114. Questions
115. Current Readings
116. Endnotes
117. 3 The External Assessment
118. Learning Objectives
119. Assurance of Learning Exercises
120. The Purpose and Nature of an External Audit
121. Key External Forces
122. The Process of Performing an External Audit
123. The Industrial Organization (I/O) View
124. Ten External Forces That Affect Organizations
125. Economic Forces
126. Social, Cultural, Demographic, and Natural Environment Forces
127. Political, Governmental, and Legal Forces
128. Technological Forces
129. Competitive Forces
130. Porter’s Five-Forces Model
131. Rivalry Among Competing Firms
132. Potential Entry of New Competitors
133. Potential Development of Substitute Products
134. Bargaining Power of Suppliers
135. Bargaining Power of Consumers
136. Sources of External Information
137. Forecasting Tools and Techniques
138. Making Assumptions
139. Business Analytics
140. The External Factor Evaluation Matrix
141. The Competitive Profile Matrix
142. Chapter Summary
143. Key Terms and Concepts
144. Issues For Review and Discussion
145. Assurance of Learning Exercises
146. Exercise 3A Competitive Intelligence (CI) Certification
147. Purpose
148. Instructions
149. Exercise 3B Develop an EFE Matrix for Hershey Company
150. Purpose
151. Instructions
152. Exercise 3C Perform an External Assessment
153. Purpose
154. Instructions
155. Exercise 3D Develop an EFE Matrix for Your University
156. Purpose
157. Instructions
158. Exercise 3E Comparing Chipotle Mexican Grill to Panera Bread and Moe’s Southwest Grill
159. Purpose
160. Instructions
161. Exercise 3F Develop a Competitive Profile Matrix for Hershey Company
162. Purpose
163. Instructions
164. Exercise 3G Develop a Competitive Profile Matrix for Your University
165. Purpose
166. Instructions
167. Mini-Case On Coach, Inc. (COH) Why are the Ladies Shunning Coach?
168. Questions
169. Current Readings
170. Endnotes
171. 4 The Internal Assessment
172. Learning Objectives
173. Assurance of Learning Exercises
174. The Nature of an Internal Audit
175. Key Internal Forces
176. The Process of Performing an Internal Audit
177. The Resource-Based View
178. Integrating Strategy and Culture
179. Management
180. Planning
181. Organizing
182. Motivating
183. Staffing
184. Controlling
185. Management Audit Checklist of Questions
186. Marketing
187. Customer Analysis
188. Selling Products and Services
189. Product and Service Planning
190. Pricing
191. Distribution
192. Marketing Research
193. Cost/Benefit Analysis
194. Marketing Audit Checklist of Questions
195. Finance and Accounting
196. Finance/Accounting Functions
197. Financial Ratios
198. Breakeven Analysis
199. Finance/Accounting Audit Checklist
200. Production/Operations
201. Production/Operations Audit Checklist
202. Research and Development
203. Internal and External Research and Development
204. Research and Development Audit
205. Management Information Systems
206. Managing Voluminous Consumer Data
207. Management Information Systems Audit
208. Value Chain Analysis
209. Benchmarking
210. The Internal Factor Evaluation Matrix
211. Chapter Summary
212. Key Terms and Concepts
213. Issues for Review and Discussion
214. Assurance of Learning Exercises
215. Exercise 4A Apply Breakeven Analysis
216. Purpose
217. Instructions
218. Exercise 4B Compare Netflix with Redbox
219. Purpose
220. Instructions
221. Exercise 4C Perform a Financial Ratio Analysis for Hershey Company
222. Purpose
223. Instructions
224. Exercise 4D Construct an IFE Matrix for Hershey Company
225. Purpose
226. Instructions
227. Exercise 4E Construct an IFE Matrix for Your University
228. Purpose
229. Instructions
230. Exercise 4F Applying Research-Based View (RBV) Theory
231. Purpose
232. Instructions
233. Mini-Case On Buffalo Wild Wings, Inc. (BWLD) What do Outstanding Management, Marketing, and Finance Executives do Together?
234. Questions
235. Current Readings
236. Endnotes
237. 5 Strategies in Action
238. Learning Objectives
239. Assurance of Learning Exercises
240. Long-Term Objectives
241. Characteristics and Benefits of Objectives
242. Financial versus Strategic Objectives
243. Avoid Not Managing by Objectives
244. Types of Strategies
245. Levels of Strategies
246. Integration Strategies
247. Forward Integration
248. Backward Integration
249. Horizontal Integration
250. Intensive Strategies
251. Market Penetration
252. Market Development
253. Product Development
254. Diversification Strategies
255. Related Diversification
256. Unrelated Diversification
257. Defensive Strategies
258. Retrenchment
259. Divestiture
260. Liquidation
261. Michael Porter’s Five Generic Strategies
262. Cost Leadership Strategies (Type 1 and Type 2)
263. Differentiation Strategies (Type 3)
264. Focus Strategies (Type 4 and Type 5)
265. Means for Achieving Strategies
266. Cooperation among Competitors
267. Joint Venture and Partnering
268. Merger/Acquisition
269. Private-Equity Acquisitions
270. Tactics to Facilitate Strategies
271. First Mover Advantages
272. Outsourcing and Reshoring
273. Strategic Management in Nonprofit, Governmental, and Small Firms
274. Educational Institutions
275. Medical Organizations
276. Governmental Agencies and Departments
277. Small Firms
278. Chapter Summary
279. Key Terms and Concepts
280. Issues for Review and Discussion
281. Assurance of Learning Exercises
282. Exercise 5A Develop Hypothetical Hershey Company Strategies
283. Purpose
284. Instructions
285. Exercise 5B Horizontal Integration in Practice
286. Purpose
287. Instructions
288. Exercise 5C What Strategies Should Hershey Pursue in 2017?
289. Purpose
290. Instructions
291. Exercise 5D Examine Strategy Articles
292. Purpose
293. Instructions
294. Exercise 5E Classify Some Recent Strategies
295. Purpose
296. Instructions
297. Exercise 5F How Risky Are Various Alternative Strategies?
298. Purpose
299. Instructions
300. Exercise 5G Develop Alternative Strategies for Your University
301. Purpose
302. Instructions
303. Mini-Case on LinkedIn Corporation (LNKD) Should LinkedIn Cooperate with Facebook?
304. Questions
305. Current Readings
306. Endnotes
307. 6 Strategy Analysis and Choice
308. Learning Objectives
309. Assurance of Learning Exercises
310. The Strategy Analysis and Choice Process
311. The Process of Generating and Selecting Strategies
312. The Strategy-Formulation Analytical Framework
313. The Input Stage
314. The Matching Stage
315. The Decision Stage
316. The SWOT Matrix
317. The Strategic Position and Action Evaluation (SPACE) Matrix
318. The Boston Consulting Group (BCG) Matrix
319. The Internal-External (IE) Matrix
320. The Grand Strategy Matrix
321. The Decision Stage: The Quantitative Strategic Planning Matrix (QSPM)
322. Positive Features and Limitations of the QSPM
323. Cultural Aspects of Strategy Analysis and Choice
324. The Politics of Strategy Analysis and Choice
325. Boards of Directors: Governance Issues
326. Chapter Summary
327. Key Terms And Concepts
328. Issues For Review and Discussion
329. Assurance of Learning Exercises
330. Exercise 6A Perform a SWOT Analysis for Hershey Company
331. Purpose
332. Instructions
333. Exercise 6B Develop a SPACE Matrix for Hershey
334. Purpose
335. Instructions
336. Exercise 6C Develop a BCG Matrix for Hershey
337. Purpose
338. Instructions
339. Exercise 6D Develop a QSPM for Hershey
340. Purpose
341. Instructions
342. Exercise 6E Formulate Individual Strategies
343. Purpose
344. Instructions
345. Exercise 6F Develop a BCG Matrix for Your University
346. Purpose
347. Instructions
348. Exercise 6G The Role of Boards of Directors
349. Purpose
350. Instructions
351. Exercise 6H Locate Companies in a Grand Strategy Matrix
352. Purpose
353. Instructions
354. Mini-Case On the Starbucks Corporation (SBUX) What Starbucks Strategies are Best?
355. Questions
356. Current Readings
357. Endnotes
358. Part 3 Strategy Implementation
359. 7 Implementing Strategies: Management, Operations, and Human Resource Issues
360. Learning Objectives
361. Assurance of Learning Exercises
362. Transitioning from Formulating to Implementing Strategies
363. The Need for Clear Annual Objectives
364. The Need for Clear Policies
365. Allocate Resources and Manage Conflict
366. Allocate Resources
367. Manage Conflict
368. Match Structure with Strategy
369. Types of Organizational Structure
370. The Functional Structure
371. The Divisional Structure
372. The Strategic Business Unit (SBU) Structure
373. The Matrix Structure
374. Dos and Don’ts in Developing Organizational Charts
375. Strategic Production/Operations Issues
376. Restructuring and Reengineering
377. Manage Resistance to Change
378. Decide Where and How to Produce Goods
379. Employee Stock Ownership Plans (ESOPs)
380. Strategic Human Resource Issues
381. Linking Performance and Pay to Strategy
382. Balance Work Life and Home Life
383. Develop a Diverse Workforce
384. Use Caution in Hiring a Rival’s Employees
385. Create a Strategy-Supportive Culture
386. Use Caution in Monitoring Employees’ Social Media
387. Develop a Corporate Wellness Program
388. Chapter Summary
389. Key Terms and Concepts
390. Issues for Review and Discussion
391. Assurance of Learning Exercises
392. Exercise 7A Critique Corporate Organizational Charts
393. Purpose
394. Instructions
395. Exercise 7B Draw an Organizational Chart for Hershey Company Using a Free, Online Template
396. Purpose
397. Instructions
398. Exercise 7C Do Organizations Really Establish Objectives?
399. Purpose
400. Instructions
401. Exercise 7D Understanding Your University’s Culture
402. Purpose
403. Instructions
404. Mini-Case On Hilton Worldwide Holdings (HLT) Is The New Hilton Policy Warranted?
405. Questions
406. Current Readings
407. Endnotes
408. 8 Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues
409. Learning Objectives
410. Assurance of Learning Exercises
411. Strategic Marketing Issues
412. Social Media Marketing
413. Market Segmentation
414. Product Positioning and Perceptual Mapping
415. Author Commentary
416. Author Commentary on Figure 8-3
417. Author Commentary on Figure 8-4
418. Author Commentary on Figure 8-5
419. Strategic Finance/Accounting Issues
420. EPS/EBIT Analysis: Acquire Needed Capital
421. Projected Financial Statements
422. Projected Financial Statement Analysis for D. R. Horton
423. Corporate Valuation
424. Corporate Valuation Methods
425. Method 1
426. Method 2
427. Method 3
428. Method 4
429. IPOs, Cash Management, and Corporate Bonds
430. Go Public With An IPO?
431. Keep Cash Offshore is Earned Offshore?
432. Issue Corporate Bonds for What Purpose?
433. Strategic Research and Development (R&D) Issues
434. Strategic Management Information Systems (MIS) Issues
435. Mobile Tracking of Employees
436. Mobile Apps for Customers
437. Chapter Summary
438. Key Terms and Concepts
439. Issues for Review and Discussion
440. Assurance of Learning Exercises
441. Exercise 8A Develop a Product-Positioning Map for Hershey Company
442. Purpose
443. Instructions
444. Exercise 8B Gain Practice Developing Perceptual Maps
445. Purpose
446. Instructions
447. Exercise 8C Perform an EPS/EBIT Analysis for Hershey Company
448. Purpose
449. Instructions
450. Exercise 8D Prepare Projected Financial Statements for Hershey Company
451. Purpose
452. Instructions
453. Exercise 8E Determine the Cash Value of Hershey Company
454. Purpose
455. Instructions
456. Exercise 8F Develop a Product-Positioning Map for Your University
457. Purpose
458. Instructions
459. Exercise 8G Do Banks Require Projected Financial Statements?
460. Purpose
461. Instructions
462. Mini-Case On Alibaba Group Holding LTD. (BABA) Is Selling Stock or Bonds Best to Raise Capital?
463. Questions
464. Current Readings
465. Endnotes
466. Part 4 Strategy Evaluation
467. 9 Strategy Review, Evaluation, and Control
468. Learning Objectives
469. Assurance of Learning Exercises
470. The Strategy-Evaluation Process, Criteria, and Methods
471. The Process of Evaluating Strategies
472. The Three Strategy-Evaluation Activities
473. Reviewing Bases of Strategy
474. Measuring Organizational Performance
475. Taking Corrective Actions
476. The Balanced Scorecard
477. Published Sources of Strategy-Evaluation Information
478. Characteristics of an Effective Strategy Evaluation System
479. Contingency Planning
480. Auditing
481. Twenty-First-Century Challenges in Strategic Management
482. The Art or Science Issue
483. The Visible or Hidden Issue
484. The Top-Down or Bottom-Up Approach
485. Guidelines for Effective Strategic Management
486. Chapter Summary
487. Key Terms and Concepts
488. Issues for Review and Discussion
489. Assurance of Learning Exercises
490. Exercise 9A Examine 100 Balanced Scorecards
491. Purpose
492. Instructions
493. Exercise 9B Prepare a Strategy-Evaluation Report for Hershey Company
494. Purpose
495. Instructions
496. Exercise 9C Evaluate Your University’s Strategies
497. Purpose
498. Instructions
499. Mini-Case On TJX Companies, INC. (TJX) Is Secret Strategic Planning Best For TJX?
500. Questions
501. Current Readings
502. Endnotes
503. Part 5 Key Strategic-Management Topics
504. 10 Business Ethics, Social Responsibility, and Environmental Sustainability
505. Learning Objectives
506. Assurance of Learning Exercises
507. Why “Good Ethics Is Good Business”
508. Does It Pay to Be Ethical?
509. How to Establish an Ethics Culture
510. Whistle-Blowing, Bribery, and Workplace Romance
511. Whistle-Blowing
512. Avoid Bribery
513. Workplace Romance
514. Social Responsibility and Policy
515. Design and Articulate a Social Policy
516. Social Policies on Retirement
517. Environmental Sustainability
518. What Firms Are the Best Stewards?
519. Sustainability Reports
520. The Office of Environmental Affairs
521. ISO 14000/14001 Certification
522. Wildlife Welfare
523. Food Suppliers and Animal Welfare
524. Chapter Summary
525. Key Terms and Concepts
526. Issues for Review and Discussion
527. Assurance of Learning Exercises
528. Exercise 10A How Does Your Municipality Compare to Others on Being Pollution-Safe?
529. Purpose
530. Instructions
531. Exercise 10B Does Hershey Company or Mars, Inc. Win on Sustainability?
532. Purpose
533. Instructions
534. Exercise 10C The Ethics of Spying on Competitors
535. Purpose
536. Instructions
537. Exercise 10D Who Prepares a Sustainability Report?
538. Purpose
539. Instructions
540. Mini-Case on Avon Products, Inc. (AVP) Would Claims of Ethical Wrongdoing by a Company Impact Your Buying the Firm’s Products?
541. Questions
542. Current Readings
543. Endnotes
544. 11 Global and International Issues
545. Learning Objectives
546. Assurance of Learning Exercises
547. The Nature of Doing Business Globally
548. Multinational Firms
549. Different Languages Globally
550. Labor Unions across Europe
551. Advantages and Disadvantages of Doing Business Globally
552. The Global Challenge
553. Tax Rates and Tax Inversions
554. Tax Rates
555. Tax Inversions
556. American Versus Foreign Business Culture
557. Communication Differences across Countries
558. Business Culture across Countries5
559. Mexico’s Business Culture
560. Japan’s Business Culture
561. China’s Business Culture
562. India’s Business Culture
563. Business Climate across Countries
564. Africa’s Business Climate
565. China’s Business Climate
566. Brazil’s Business Climate
567. Indonesia’s Business Climate
568. India’s Business Climate
569. Japan’s Business Climate
570. Mexico’s Business Climate
571. Vietnam’s Business Climate
572. Chapter Summary
573. Key Terms and Concepts
574. Issues for Review and Discussion
575. Assurance of Learning Exercises
576. Exercise 11A Business Cultures across Countries: A Hershey Company Analysis
577. Purpose
578. Exercise 11B Hershey Company Wants to Enter Africa. Help Them.
579. Purpose
580. Instructions
581. Exercise 11C Does Your University Recruit in Foreign Countries?
582. Purpose
583. Instructions
584. Exercise 11D Assess Differences in Culture across Countries
585. Purpose
586. Instructions
587. Exercise 11E How Well Traveled Are Business Students at Your University?
588. Purpose
589. Instructions
590. The Survey
591. Mini-Case on Domino’s Pizza, Inc. (DPZ) To Grow Globally the Right Way = Follow Domino’s?
592. Questions
593. Current Readings
594. Endnotes
595. Part 6 Strategic-Management Case Analysis
596. How to Prepare and Present a Case Analysis
597. Learning Objectives
598. What Is a Strategic-Management Case?
599. Guidelines for Preparing Case Analyses
600. The Need for Practicality
601. The Need for Justification
602. The Need for Realism
603. The Need for Specificity
604. The Need for Originality
605. The Need to Contribute
606. The Case Method Versus Lecture Approach
607. The Cross-Examination
608. Preparing a Written Case Analysis
609. The Executive Summary
610. The Comprehensive Written Analysis
611. Steps in Preparing a Comprehensive Written Analysis
612. Making an Oral Presentation
613. Controlling Your Voice
614. Managing Body Language
615. Speaking from Notes
616. Constructing Visual Aids
617. Answering Questions
618. Tips for Success in Case Analysis
619. Sample Case Analysis Outline
620. Recommended Time Allocation for Presenting a Case Analysis
621. Assurance of Learning Exercise
622. Strategic Planning for Gruma SAB
623. Purpose
624. The Situation
625. The Strategies
626. The Task
627. The Steps
628. Strategic Management Cases
629. Dunkin’ Brands Group, Inc., 2015 www.dunkinbrands.com, DNKN
630. History
631. Dunkin’ Donuts
632. Baskin-Robbins
633. Vision/Mission
634. Organizational Structure
635. Internal Issues
636. Strategy
637. Sustainability
638. Franchise Fees
639. Segments
640. Dunkin’ Donuts
641. Baskin-Robbins
642. Finance
643. Competitors
644. Starbucks Corporation (SBUX)
645. Krispy Kreme Doughnuts (KKD)
646. Tim Hortons, Inc
647. External Issues
648. Barriers to Entry
649. Future
650. Krispy Kreme Doughnuts, Inc., 2015 www.krispykreme.com, KKD
651. History
652. Internal Issues
653. Vision/Mission
654. Distribution
655. Organizational Structure
656. Strategy
657. Segments
658. Finance
659. External Issues
660. Eating Healthy
661. Coffee Prices
662. Competitors
663. Dunkin’ Brands Group (DNKN)
664. Tim Hortons
665. Starbucks
666. Future
667. Marriott International, Inc., 2015 www.marriott.com, MAR
668. History
669. Mission, Vision, Values
670. Internal Issues
671. Exhibit 1 Organizational Structure
672. New Policy
673. Segment Information
674. Finance
675. Strategy
676. External Issues
677. Technology
678. Industry Fragmentation
679. Different Business Models
680. Industry Growth Globally
681. Competitors
682. Hilton Worldwide Holdings (HLT)
683. InterContinental Hotels Group plc (IHG)
684. Starwood Hotels and Resorts Worldwide (HOT)
685. Future
686. Wynn Resorts Limited, 2015 www.wynnresorts.com, WYNN
687. History
688. Internal Issues
689. Vision/Mission
690. Strategy
691. Segment Data
692. Finance
693. Competitors
694. Caesars Entertainment Corporation (CZR)
695. MGM Resorts International (MGM)
696. Las Vegas Sands (LVS)
697. External Issues
698. Internet Gaming and Poker
699. Industry Outlook
700. Industrywide Revenue Volatility
701. Gambling Regulations
702. Macau Developments
703. Future
704. Cinemark Holdings, Inc., 2015 www.cinemark.com, CNK
705. History
706. Internal Issues
707. Organizational Structure
708. Vision/Mission
709. Strategy
710. Segment Data
711. Finance
712. Competitors
713. Regal Entertainment Group (RGC)
714. AMC Entertainment Holdings (AMC)
715. Netflix, Inc. (NFLX)
716. External Issues
717. Expenses
718. Movie Decline
719. Future
720. Facebook, Inc., 2015 www.facebook.com, FB
721. History
722. Internal Issues
723. Vision and Mission
724. Code of Conduct
725. Organizational Structure
726. Segments
727. Finance
728. Marketing Strategy
729. Instagram
730. Competitors
731. Snapchat
732. LinkedIn Corporation (LNKD)
733. Google, Inc. (GOOG)
734. Twitter, Inc. (TWTR)
735. External Issues
736. Social Media and Personal Branding
737. The Future
738. Zynga, Inc., 2015 www.zynga.com, ZNGA
739. History
740. Internal Issues
741. Vision/Mission
742. Organizational Structure
743. Research and Development/Technology
744. Intellectual Property
745. Marketing
746. Facebook
747. Products
748. Human Resources
749. Social Responsibility
750. Finance
751. Recent Strategies
752. External Issues
753. External Industry Drivers
754. Typical Customers
755. Product Segments
756. Competitors
757. Electronic Arts, Inc. (EA)
758. Playdom
759. Gameloft
760. DeNA
761. Crowdstar
762. Future
763. The Priceline Group, Inc., 2015 www.priceline.com, PCLN
764. History
765. Internal Issues
766. Vision/Mission/Ethics Statements
767. Organizational Structure
768. Business Segments
769. Strategies
770. Marketing
771. Finance
772. Competitors
773. Expedia (EXPE)
774. External Issues
775. Market Segmentation
776. Future
777. The TJX Companies, Inc., 2015 www.tjx.com, TJX
778. History
779. Internal Issues
780. Corporate Values
781. Organizational Structure
782. Business Segments
783. Finance
784. Supply Chain Management
785. Marketing
786. Competitors
787. Ross Stores, Inc. (ROST)
788. The Gap Inc. (GPS)
789. Burlington Stores Inc. (BURL)
790. External Issues
791. Product Segmentation
792. Reshoring
793. Mergers and Acquisitions
794. Future
795. Tiffany & Co., Inc., 2015 www.tiffany.com, TIF
796. History
797. Internal Issues
798. Vision/Mission
799. Organizational Structure
800. Marketing
801. Manufacturing
802. Segments
803. Regions
804. Americas
805. Asia-Pacific
806. Japan
807. Europe
808. Other
809. Products
810. Finance
811. Competitors
812. Blue Nile, Inc. (Nile)
813. Signet Jewelers (SIG)
814. External Issues
815. Technology
816. Future
817. Citigroup Inc., 2015 www.citigroup.com, C
818. History
819. Internal Issues
820. Organizational Structure
821. Vision/Mission
822. Strategy
823. Ethical Issues
824. Segments
825. Finance
826. Competitors
827. J. P. Morgan Chase (JPM)
828. Bank of America
829. Online Banks
830. External Issues
831. U.S. Investment Banking and Securities
832. U.S. Commercial Banking
833. U.S. Credit Card Industry
834. U.S. Loans
835. Latin America Growth Slows
836. Future
837. JetBlue Airways Corporation, 2015 www.jetblue.com, JBLU
838. History
839. Internal Issues
840. Vision/Mission
841. Organizational Structure
842. Segments
843. Passenger Load
844. Capacity Utilization
845. Fuel
846. Salaries, Wages, and Benefits
847. On-Time Performance
848. Finance
849. Competitors
850. Spirit Airlines, Inc. (SAVE)
851. Virgin America (VA)
852. Southwest Airlines (LUV)
853. United Continental Holding, Inc. (UAL)
854. External Issues
855. Market Segmentation
856. Airlines Hoarding Cash
857. Airline Pollution Concerns
858. Airline Taxes
859. Mergers Dominate the Industry
860. Future
861. FedEx Corporation, 2015 FDX, www.fedex.com
862. History
863. Internal Issues
864. Organizational Structure
865. Vision/Mission
866. Sustainability
867. Strategy
868. Segment Data
869. Finance
870. Competitors
871. United Parcel Service (UPS)
872. United States Postal Service (USPS)
873. Deutsche Post (DPW.DE)
874. External Issues
875. Air Freight Demand
876. International Markets
877. Less than Truck Load (LTL)
878. Natural Gas Powered Trucks
879. Future
880. Tyson Foods, Inc., 2015 www.tyson.com, TSN
881. History
882. Vision/Mission
883. Organizational Structure
884. Tyson’s Chicken Strategy
885. China
886. United States
887. Prepared Foods Strategy
888. Segments
889. Finance
890. Competitors
891. Pilgrim’s Pride
892. Smithfield Foods, Inc.
893. Hormel Foods Corporation
894. External Issues
895. An Oligopoly
896. Beef Trends
897. Chicken Trends
898. Pork Trends
899. Required Meat ID Labels
900. Geopolitical Concerns to Growing Livestock
901. Future
902. Constellation Brands Inc., 2015 www.cbrands.com, STZ
903. History
904. Internal Issues
905. Organizational Structure
906. Vision/Mission/Values
907. Sustainability
908. Production
909. Strategy
910. Segments
911. Finance
912. Competitors
913. E&J Gallo Winery
914. The Wine Group
915. Perceptual Mapping
916. External Issues
917. California Drought
918. Napa Increases Sauvignon Blanc Production
919. Beer Industry Trends
920. Spirit Industry Trends
921. Wine Industry Trends
922. Wine Types
923. Wine Health Benefits
924. Future
925. GoPro, Inc., 2015 www.gopro.com, GPRO
926. History
927. Internal Issues
928. Organizational Structure
929. Vision/Mission
930. Strategy
931. Products
932. Finance
933. Competitors
934. Sony
935. Canon
936. Samsung
937. Apple
938. Outdoor Recreation
939. Future
940. Arctic Cat Inc., 2015 www.arcticcat.com, ACAT
941. History
942. Vision/Mission
943. Organizational Structure
944. Segments
945. Snowmobiles
946. ATVs and Side-by-Sides
947. Parts, Garments, and Accessories
948. Internal Issues
949. Production/Operations and Research and Development (R&D)
950. Marketing
951. Finance
952. Competitors
953. Polaris Industries, Inc. (PII)
954. Deere & Company (DE)
955. Honda Motor Company, Ltd. (HMC)
956. External Issues
957. Industry Background
958. Safety Regulations
959. Environmental Concerns
960. Future
961. Tesla Motors, Inc., 2015 www.teslamotors.com, TSLA
962. History
963. Internal Issues
964. Vision/Mission/Values
965. Organizational Structure
966. Manufacturing
967. Strategy
968. Segments
969. Finance
970. Competitors
971. General Motors (GM)
972. Ford (F)
973. Audi AG
974. External Issues
975. Lithium Batteries
976. Oil Prices
977. Future
978. Ford Motor Company, 2015 www.ford.com, F
979. History
980. Internal Issues
981. Organizational Structure
982. Vision/Mission
983. Strategy
984. Marketing
985. Segments
986. Finance
987. Competitors
988. General Motors (GM) Company
989. Toyota Motor Corporation
990. Hyundai-Kia
991. External Issues
992. Vehicle Variety in the USA
993. International Vehicle Market
994. Fuel Prices
995. High-Tech Vehicles
996. Recalls and Fines
997. Access to Vehicle Loans
998. Production in North America
999. Future
1000. Harley-Davidson, Inc., 2015 www.harley-davidson.com, HOG
1001. History
1002. Internal Issues
1003. Vision/Mission
1004. Organizational Structure
1005. Marketing
1006. Supply Chain/Operations
1007. Product Development
1008. Harley Owners Group (H.O.G.)
1009. Finance
1010. Segments
1011. Motorcycles
1012. Financial Services
1013. External Issues
1014. The Harley Sound
1015. Electric Motorcycles
1016. Competitors
1017. Polaris Industries (PII)
1018. Honda Motor Company Ltd. (HMC)
1019. Suzuki Motor Company (SZKMY)
1020. Future
1021. Apple Inc., 2015 www.apple.com, AAPL
1022. History
1023. Internal Issues
1024. Vision/Mission
1025. Organizational Structure
1026. Strategy
1027. Segment Data
1028. Finance
1029. Competitors
1030. Samsung
1031. Lenovo
1032. External Issues
1033. China
1034. Computer Manufacturing and Tablets
1035. Operating Systems
1036. Geographic Outlook
1037. Future
1038. International Business Machines (IBM) Corporation, 2015 www.ibm.com, IBM
1039. History
1040. Values, Vision, Mission
1041. Internal Issues
1042. Organizational Structure
1043. Strategy
1044. Segment Data
1045. Finance
1046. Competition
1047. Hewlett Packard (HP)
1048. Accenture
1049. External Audit
1050. Industry Growth Rate
1051. Computers and Servers
1052. Software
1053. Legal and Ethical Big Data Considerations
1054. Future
1055. TASER International, Inc., 2015 www.taser.com, TASR
1056. History
1057. Internal Issues
1058. Organization Structure
1059. Vision/Mission
1060. How Does a TASER Work?
1061. Markets Served
1062. Marketing and Distribution
1063. Strategy
1064. Segment Data
1065. Finance
1066. Competitors
1067. Digital Ally (DGLY)
1068. External Issues
1069. Legal Issues
1070. Regulations
1071. Future
1072. Revlon, Inc., 2015 www.revlon.com, REV
1073. History
1074. Internal Issues
1075. Vision/Mission
1076. Organizational Structure
1077. Marketing and R&D
1078. Strategy
1079. Segments
1080. Finance
1081. Competitors
1082. Avon Products, Inc. (AVP)
1083. L’Oreal SA (LRYCY)
1084. Estee Lauder Companies, Inc. (EL)
1085. External Issues
1086. Lipstick Industry
1087. Hair Care, Skin Care, Cosmetics
1088. No Makeup Trends
1089. Future
1090. World Relief, 2015 www.worldrelief.org
1091. History
1092. Internal Issues
1093. Vision/Mission
1094. Organizational Structure
1095. Ethics
1096. Strategy
1097. Finance
1098. Competition
1099. World Food Program (WFP)
1100. Cooperative for Assistance and Relief Everywhere (CARE)
1101. OXFAM America
1102. External Issues
1103. Future
1104. World Wildlife Fund for Nature (WWF) 2015 www.worldwildlife.org
1105. History
1106. Internal Issues
1107. Vision/Mission/Ethics
1108. Organizational Structure
1109. Strategy
1110. Influencing Policy
1111. Partnerships
1112. Finance
1113. Competitors
1114. The Nature Conservancy (www.nature.org)
1115. Conservation International (www.conservation.org)
1116. Wildlife Conservation Society (www.wcs.org)
1117. Future
1118. Michael Kors Holdings Ltd., 2015 www.michaelkors.com, KORS
1119. History
1120. Internal Assessment
1121. Vision/Mission
1122. Customer Base
1123. Organizational Structure
1124. Segments
1125. Finance
1126. Marketing
1127. Social Responsibility
1128. Competitors
1129. Coach, Inc. (COH)
1130. Ralph Lauren Corporation (RL)
1131. Kate Spade & Company (KATE)
1132. External Issues
1133. Handbags, Luggage, and Other Accessories
1134. High-Fashion Merchandise
1135. Future
1136. SABMiller plc, 2015 www.sabmiller.com, SAB. L
1137. History
1138. Organizational Structure
1139. Vision/Mission
1140. Segments
1141. Latin America
1142. Europe
1143. North America
1144. Africa
1145. Asia Pacific
1146. South Africa
1147. Finance
1148. Competitors
1149. Anheuser-Busch InBev (BUD)
1150. Heineken N.V.
1151. Boston Beer (SAM)
1152. Carlsberg Group
1153. External Issues
1154. Types of Beer
1155. Global Beer Market
1156. AB InBev Wants SABMiller
1157. Regulation
1158. Future
1159. Gruma, S.A.B. de C.V., 2015 www.gruma.com, GMK
1160. History
1161. Internal Issues
1162. Vision/Mission
1163. Organizational Structure
1164. Strategy
1165. Segments
1166. Finance
1167. Competitors
1168. Grupo Bimbo, S.A.B. de C.V.
1169. Grupo Minsa, S.A.B. de C.V.
1170. Frito Lay
1171. Harbar
1172. Tyson Foods, Inc. (TSN)
1173. External Issues
1174. Geopolitical Risk
1175. Raw Materials
1176. American Tastes
1177. Business Culture in Mexico
1178. Future
1179. Restaurant Brands International, Inc., 2015 www.rbi.com, QSR
1180. History
1181. Internal Issues
1182. Vision/Mission/Values/Ethics
1183. Organizational Structure
1184. Strategy
1185. Segments
1186. Marketing
1187. Finance
1188. Competitors
1189. McDonald’s Corporation (MCD)
1190. The Wendy’s Company (WEN)
1191. Starbucks Corporation (SBUX)
1192. Dunkin’ Brands (DNKN)
1193. External Issues
1194. The Public’s Concern for Health
1195. Technology and Security
1196. Employment Law
1197. Future
1198. Glossary
1199. Name Index

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