This is completed downloadable of Retail Management A Strategic Approach 12th Edition Berman Test Bank
Product Details:
- ISBN-10 : 0132720825
- ISBN-13 : 978-0132720823
- Author:
Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.
Table of Content:
- An Introduction to Retailing
- Building and Sustaining Relationships in Retailing
- Strategic Planning in Retailing
- Retail Institutions by Ownership
- Retail Institutions by Store-Based Strategy Mix
- Web, Nonstore-Based, and Other Forms of Nontraditional Retailing
- Identifying and Understanding Consumers
- Information Gathering and Processing in Retailing
- Trading-Area Analysis
- Site Selection
- Retail Organization and Human Resource Management
- Operations Management: Financial Dimensions
- Operations Management: Operational Dimensions
- Developing Merchandise Plans
- Implementing Merchandise Plans
- Financial Merchandise Management
- Pricing in Retailing
- Establishing and Maintaining a Retail Image
- Promotional Strategy
- Integrating and Controlling the Retail Strategy
Appendix: Careers in Retailing
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