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Principles of Marketing An Asian Perspective 3rd Edition Kotler Test Bank
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Principles of Marketing An Asian Perspective 3rd Edition Kotler Test Bank.
Principles of Marketing An Asian Perspective 3rd Edition Kotler Test Bank
Product details:
- ISBN-10 : 9810687532
- ISBN-13 : 978-9810687533
- Author:
While providing the most up-to-date marketing coverage, this book also makes learning about and teaching Asian marketing easier and more exciting for both students and instructors. Marketing is presented in a practical, exciting, and easy to digest manner. The text is filled with interesting examples and stories about real companies and their marketing practices. Moreover, the integrated, cutting-edge teaching and learning package gives instructors the power to customize students’ educational experience.
Table contents:
Marketing: managing profitable customer relationships
Company and marketing strategy: partnering to build customer relationships
The marketing environment
Managing marketing information
Consumer markets and consumer buyer behavior
Business markets and business buyer behavior
Customer-driven marketing strategy: creating value for target customers
Product, services, and branding strategy
New-product development and product life-cycle strategies
Pricing products: understanding and capturing customer value
Pricing products: pricing strategies
Marketing channels: delivering customer value
Retailing and wholesaling
Communicating customer value: integrated marketing communications strategy
Advertising and public relations
Personal selling and sales promotion
Direct, online, social media, and mobile marketing
Creating competitive advantage
The global marketplace
Sustainable marketing: social responsibility and ethics
Appendix 1: Marketing plan
Appendix 2: Marketing by the numbers
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