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Principles of Marketing An Asian Perspective 3rd Edition Kotler Test Bank

Name: Principles of Marketing An Asian Perspective 3rd Edition Kotler Test Bank
SKU: 10244
Price: 26.99 USD
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Principles of Marketing An Asian Perspective 3rd Edition Kotler Test Bank.

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Category: Solutions Manual Tags: 3rd Edition, Kotler, Principles of Marketing An Asian Perspective, Test Bank

Description

Principles of Marketing An Asian Perspective 3rd Edition Kotler Test Bank

Product details:

ISBN-10 ‏ : ‎ 9810687532
ISBN-13 ‏ : ‎ 978-9810687533
Author:

While providing the most up-to-date marketing coverage, this book also makes learning about and teaching Asian marketing easier and more exciting for both students and instructors. Marketing is presented in a practical, exciting, and easy to digest manner. The text is filled with interesting examples and stories about real companies and their marketing practices. Moreover, the integrated, cutting-edge teaching and learning package gives instructors the power to customize students’ educational experience.

Table contents:

Marketing: managing profitable customer relationships

Company and marketing strategy: partnering to build customer relationships

The marketing environment

Managing marketing information

Consumer markets and consumer buyer behavior

Business markets and business buyer behavior

Customer-driven marketing strategy: creating value for target customers

Product, services, and branding strategy

New-product development and product life-cycle strategies

Pricing products: understanding and capturing customer value

Pricing products: pricing strategies