Preface to Marketing Management 14th Edition Peter Test Bank

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Product Details:

• ISBN-10 ‏ : ‎ 9780077861063
• ISBN-13 ‏ : ‎ 978-0077861063
• Author: J. Paul Peter, James Donnelly 

Table of contents:

Chapter1
Strategie Flanning and the Marketing Management Process
The Marketing Concept
What Is Marketing?
What Is Strategie Flanning?
Strategie Planning and Marketing Management
The Strategie Planning Process
The Complete Strategie Plan
The Marketing Management Process
Situation Analysis
Marketing Planning
Implementation and Control ofthe Marketing Plan
Marketing Information Systems and Marketing
Research
The Strategie Plan, the Marketing Plan, and
Other Functional Area Plans
Marketing ‘s Role in Cross-Functional Strategie
Planning
Summary
Appendix
Portfolio Models
PART B
MARKETING INFORMATION,
RESEARCH, AND UNDERSTANDING
THE TARGET MARKET
Chapter 2
Marketing Research: Process and Systems
for Decision Making
The Role of Marketing Research
The Marketing Research Process
Purpose of the Research
Plan ofthe Research
Performance ofthe Research
Processing of Research Data

…

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