MKTG 7 7th Edition Lamb Solutions Manual
Product details:
- ISBN-10 : 9781285091860
- ISBN-13 : 978-1285091860
- Author: Charles W. Lamb, Jr.
Created through a “student-tested, faculty-approved” review process with direct input from students and faculty, MKTG7 is an engaging and accessible solution to accommodate the diverse lifestyles of today’s learners at a value-based price. MKTG7 employs up-to-date, relevant examples from a wide range of independent upstarts and larger companies students love. MKTG7 also offers a dynamic range of web-based review and testing products to facilitate today’s on-the-go lifestyle. From chapter by chapter prep-cards and full PowerPoint decks to interactive video quizzing and relevant case-studies, MKTG7 makes reaching out to students a breeze.
Table contents:
Part 1: The Market-Led Organization
1. The Nature of Marketing
2. Marketing Strategy & Planning
3. Understanding Customer Behaviour
4. Marketing Research and Customer Insights
5. Market Segmentation, Targeting and Positioning
Part 2: Creating Customer Value
6. Value through Products and Brands
7. Value through Services, Relationships and Experiences
8. Value through Pricing
Part 3: Delivering and Managing Customer Value
9. Distribution: Delivering Customer Value
10. Integrated Marketing Communications I: Offline Communications Techniques
11. Integrated Marketing Communications II: Online Communications Techniques
Part 4: The Environmental Context of Marketing
12. The Marketing Environment
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