Marketing The Core Canadian 3rd Edition Kerin Test Bank

This is completed downloadable of Marketing The Core Canadian 3rd Edition Kerin Test Bank

Product Details:

• ISBN-10 ‏ : ‎ 0071320504
• ISBN-13 ‏ : ‎ 978-0071320504
• Author:   Roger Kerin;Steven Hartley;William Rudelius;Christina Clements;Harvey Skolnick (Author)

The third Canadian edition of Kerin Marketing: The Core provides students with a refreshing introduction to marketing in an exciting magazine style design, while ensuring academic integrity of the core marketing concepts. Student friendly and approachable, Marketing: The Core offers readers a robust insight into the elements upon which everything in marketing is based. The key word for this text is right in its title – CORE. Kerin contains the central nuggets that make up marketing theory and practice, without all of the extremities of a comprehensive text. The material is fresh, straightforward, and inviting.

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