Marketing Planning and Strategy Asia Pacific 1st Edition Jain Test Bank

Marketing Planning and Strategy Asia Pacific 1st Edition Jain Test Bank

Product details:

• ISBN-10 ‏ : ‎ 0170189392
• ISBN-13 ‏ : ‎ 978-0170189392
• Author: Subash C. Jain/George T. Haley/Ranjit Voola/Mark Wickham

While retaining its analytical approach and managerial orientation, this first Asia-Pacific edition of Jain and Haley ”s renowned text Marketing: Planning and Strategy is strengthened by the integration of a strategy implementation focus. Having a strong practical orientation, the text incorporates the relation of theory to practice as well as a critical aspect through questioning assumptions and learning through success and failures.

Table contents:

1. Marketing and the concept of planning and strategy
2. Strategic marketing
3. Corporate appraisal
4. Understanding competition
5. Focusing on the customer
6. Scanning the environment
7. Measuring strengths and weaknesses
8. Developing marketing objectives and goals
9. Strategy selection
10. Portfolio analysis
11. Organisational structure
12. Strategic tools
13. Market strategies and the marketing mix cases

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