Marketing Management An Asian Perspective 7th Edition Kotler Test Bank

This is completed downloadable of Marketing Management An Asian Perspective 7th Edition Kotler Test Bank

Product Details:

• ISBN-10 ‏ : ‎ 129208958X
• ISBN-13 ‏ : ‎ 978-1292089584
• Author;   Philip Kotler

Marketing Management, An Asian Perspective
For undergraduate and graduate courses in marketing management.The gold standard for today

Table of Content:

• Part 1. Understanding Marketing Management  
• 1. Defining Marketing for the New Realities
• 2. Developing Marketing Strategies and Plans
• Part 2. Capturing Marketing Insights  
• 3. Collecting Information and Forecasting Demand
• 4. Conducting Marketing Research
• Part 3. Connecting with Customers  
• 5. Creating Long-term Loyalty Relationships
• 6. Analyzing Consumer Markets
• 7. Analyzing Business Markets
• 8. Tapping into Global Markets
• Part 4. Building Strong Brands  
• 9. Identifying Market Segments and Targets
• 10. Crafting the Brand Positioning
• 11. Creating Brand Equity
• 12. Meeting Competition and Driving Growth
• Part 5. Shaping the Market Offerings  
• 13. Setting Product Strategy
• 14. Designing and Managing Services
• 15. Introducing New Market Offerings
• 16. Developing Pricing Strategies and Programs
• Part 6. Delivering Value  
• 17. Designing and Managing Integrated Marketing Channels
• 18. Managing Retailing, Wholesaling, and Logistics
• Part 7. Communicating Value  
• 19. Designing and Managing Integrated Marketing Communications
• 20. Managing Digital Communications: Online, Social Media and Mobile Marketing
• 21. Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations
• 22. Managing Personal Communications: Direct Marketing, Word of Mouth, and Personal Selling
• Part 8. Managing the Marketing Organization  
• 23. Conducting Marketing Responsibly for Long-Term Success

People Also Search:

marketing management an asian perspective

marketing management an asian perspective 7th edition kotler

marketing management an asian perspective 7th edition

marketing management an asian perspective 7th edition download scribd

marketing management an asian perspective 7th edition testbank download pdf

Instant download after Payment is complete