Marketing Management 4th Edition Winer Test Bank

Instant download Marketing Management 4th Edition Winer Test Bank pdf docx epub after payment.

Product Details:

• ISBN-10 ‏ : ‎ 0136074898
• ISBN-13 ‏ : ‎ 978-0136074892
• Author:  Russ Winer, Ravi Dhar 

Table of contents:

Part I: Marketing Philosophy and Strategy

Chapter 1. Marketing and the Job of the Marketing Manager

Chapter 2. A Strategic Marketing Framework

Part II: Analysis for Marketing Decisions

Chapter 3. Marketing Research

Chapter 4. Analyzing Consumer Behavior

Chapter 5. Organizational Buying Behavior

Chapter 6. Market Structure and Competitor Analysis

Part III: Marketing Decision Making

Chapter 7. Product Decisions

Chapter 8. New Product Development

Chapter 9. Pricing

Chapter 10. Communications and Advertising Strategy

Chapter 11. Sales Promotion

Chapter 12. Channels of Distribution

Chapter 13. Direct Channels of Distribution: Personal Selling and Direct Marketing

Chapter 14. Customer Relationship Management

Chapter 15. Special Topic: Strategies for Service Markets

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