Marketing An Introduction Canadian 5th Edition Armstrong Test Bank

This is completed downloadable of Marketing An Introduction Canadian 5th Edition Armstrong Test Bank

Product Details:

• ISBN-10 ‏ : ‎ 0133373142
• ISBN-13 ‏ : ‎ 978-0133373141
• Author:   Valerie Trifts (Author) Lilly Gary Armstrong (Author), Philip Kotler (Author) (Author), Philip Kotler (Author), Valerie Trifts (Author), Lilly Anne Buchwitz (Author)

The fifth Canadian edition of Marketing: An Introduction makes learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. Students will see how customer value—creating it and capturing it—drives every good marketing strategy.

 

Table of Content:

Part 1: Defining Marketing and the Marketing Process

Chapter 1 – Marketing: Managing Profitable Customer Relationships

Chapter 2 – Company and Marketing Strategy: Partnering to Build Customer Relationships

Part 2: Understanding the Marketplace and Consumers

Chapter 3 – The Marketing Environment

Chapter 4 – Managing Marketing Information

Chapter 5 – Consumer and Business Buying Behaviour

Part 3: Designing a Customer-Driven Marketing Strategy and Marketing Mic

Chapter 6 – Segmentation, Targeting and Positioning: Building the Right Relationships with the Right Customers

Chapter 7 – Product, Services and Branding Strategy

Chapter 8 – Developing New Products and Managing the Product Life Cycle

Chapter 9 – Pricing: Understanding and Capturing Customer Value

Chapter 10 – Marketing Channels and Supply Chain Management

Chapter 11 – Retailing and Wholesaling

Chapter 12 – Communicating Customer Value: Advertising, Sales Promotion and Public Relations

Chapter 13 – Communicating Customer Value: Personal Selling and Direct Marketing

Part 4: Extending Marketing

Chapter 14 – Marketing in a Digital Age

Chapter 15 – The Global Marketplace

Chapter 16 – Ethics, Social Responsibility and Sustainability

 

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