Managerial Economics Applications Strategies and Tactics 13th Edition McGuigan Test Bank
Product details:
- ISBN-10 : 1285420926
- ISBN-13 : 978-1285420929
- Author: James R McGuigan, James McGuigan, R Charles Moyer, R Moyer, Frederick Harris, Frederick HdeB Harris
By illustrating how effective managers apply economic theory and techniques to solve real-world problems, MANAGERIAL ECONOMICS 13E helps future business leaders learn to think analytically and make better decisions. As always, the seasoned author team balances a solid foundation of traditional microeconomic theory with extensive exploration of the latest analytical tools in managerial economics, such as game-theoretic tactics, information economics, and organizational architecture. This new edition is concise, comprehensive, and current with cutting-edge coverage of important management topics relevant to today’s students, including an exciting focus on “green” business and environmentally friendly practices and products.
Table contents:
PART I: INTRODUCTION.
1. Introduction and Goals of the Firm.
2. Fundamental Economic Concepts.
PART II: DEMAND AND FORECASTING.
3. Demand Analysis.
4. Estimating Demand.
5. Business and Economic Forecasting.
6. Managing in the Global Economy.
PART III: PRODUCTION AND COST.
7. Production Economics.
8. Cost Analysis.
9. Applications of Cost Theory.
PART IV: PRICING AND OUTPUT DECISIONS: STRATEGY AND TACTICS.
10. Prices, Output, and Strategy: Pure and Monopolistic Competition.
11. Price and Output Determination: Monopoly and Dominant Firms.
12. Price and Output Determination: Oligopoly.
13. Best-Practice Tactics: Game Theory.
14. Pricing Techniques and Analysis.
PART V: ORGANIZATIONAL ARCHITECTURE AND REGULATION.
15. Contracting, Governance, and Organizational Form.
16. Government Regulation.
17. Long-Term Investment Analysis.
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