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Law of Marketing 2nd Edition Oswald Test Bank

Name: Law of Marketing 2nd Edition Oswald Test Bank
SKU: 3352
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Law of Marketing 2nd Edition Oswald Test Bank.

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Categories: Marketing, Test Bank Tags: 2nd Edition, Law of Marketing, Oswald, Test Bank

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This is completed downloadable of Law of Marketing 2nd Edition Oswald Test Bank

Product Details:

ISBN-10 ‏ : ‎ 1439079242
ISBN-13 ‏ : ‎ 978-1439079249
Author: Lynda J. Oswald

This practical resource helps managers make more informed decisions when confronted with legal issues related to the marketing of goods or services. THE LAW OF MARKETING presents a comprehensive overview of the various ways in which legal concepts apply to core marketing activities, including product development, distribution, promotion and sales.

Table of Content:

PART ONE: INTRODUCTION.

1. Overview of the Legal Environment of Marketing. PART TWO: LEGAL ISSUES RELATING TO PRODUCT DEVELOPMENT.

2. Protection of Intellectual Property Assets Through Patent and Copyright Law.

3. Protection of Intellectual Property Assets Through Trade Secret Law, Contractual Agreements, and Business Strategies. PART THREE: LEGAL ISSUES RELATING TO PRODUCT DISTRIBUTION.

4. Antitrust Law.

5. The Franchisor-Franchisee Relationship. PART FOUR: LEGAL ISSUES RELATING TO PRODUCT PROMOTION.

6. Trademark Law.

7. Commercial Speech and Regulation of Advertising.

8. Consumer Protection Law. PART FIVE: LEGAL ISSUES RELATING TO PRODUCT SALE.

9. Contracts and the Sales of Goods Law.

10. Warranties and Products Liability.