International Marketing 1st Edition Baack Test Bank
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International Marketing 1st Edition Baack Test Bank.
International Marketing 1st Edition Baack Test Bank
Product details:
- ISBN-10 : 150638921X
- ISBN-13 : 978-1506389219
- Author: Daniel W. Baack
Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context.
The authors discuss five key factors that impact any international marketing venture – culture, language, political/legal systems, economic systems, and technological differences – in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion.
The book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns.
Table contents:
- Part I Essentials of International Marketing
- 1 Introduction to International Marketing
- 2 Culture in International Marketing
- 3 Global Trade and Integration
- 4 Country Selection and Entry Strategies
- 5 International Marketing Planning, Organizing, and Control
- Part II International Markets and Market Research
- 6 Markets and Segmentation in an International Context
- 7 International Positioning
- 8 Market Research in the International Environment
- Part III International Product Marketing
- 9 International Product and Brand Marketing
- 10 International Product Standardization and Adaptation
- Part IV International Pricing and Finance
- 11 International Pricing
- 12 International Finance and Pricing Implications
- Part V International Place or Distribution
- 13 International Marketing Channel Management
- 14 International Distribution: Exporting and Retailing
- Part VI International Promotion
- 15 Globally Integrated Marketing Communications
- 16 International Sales Promotions and Public Relations
- References
- Glossary
- Index
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