International Marketing 1st Edition Baack Test Bank
Original price was: $50.00.$26.99Current price is: $26.99.
International Marketing 1st Edition Baack Test Bank.
International Marketing 1st Edition Baack Test Bank
Product details:
- ISBN-10 : 150638921X
- ISBN-13 : 978-1506389219
- Author: Daniel W. Baack
Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context.
The authors discuss five key factors that impact any international marketing venture – culture, language, political/legal systems, economic systems, and technological differences – in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion.
The book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns.
Table contents:
- Part I Essentials of International Marketing
- 1 Introduction to International Marketing
- 2 Culture in International Marketing
- 3 Global Trade and Integration
- 4 Country Selection and Entry Strategies
- 5 International Marketing Planning, Organizing, and Control
- Part II International Markets and Market Research
- 6 Markets and Segmentation in an International Context
- 7 International Positioning
- 8 Market Research in the International Environment
- Part III International Product Marketing
- 9 International Product and Brand Marketing
- 10 International Product Standardization and Adaptation
- Part IV International Pricing and Finance
- 11 International Pricing
- 12 International Finance and Pricing Implications
- Part V International Place or Distribution
- 13 International Marketing Channel Management
- 14 International Distribution: Exporting and Retailing
- Part VI International Promotion
- 15 Globally Integrated Marketing Communications
- 16 International Sales Promotions and Public Relations
- References
- Glossary
- Index
People also search:
1st global conference on international business and marketing
5 reasons for international marketing
history of international marketing
what is international marketing
what is promotion in international marketing
Instant download after Payment is complete
You may also like…
Marketing
Global Marketing Practical Insights and International Analysis 1st Edition Farrell Test Bank
Related products
Test Bank
