International Marketing 16th Edition Cateora Test Bank

This is completed downloadable of International Marketing 16th Edition Cateora Test Bank

Product Details:

• ISBN-10 ‏ : ‎ 9387432327
• ISBN-13 ‏ : ‎ 978-9387432321
• Author:   Philip R. Cateora And John Graham

Brand New International Paper-back Edition Same as per description, **Economy edition, May have been printed in Asia with cover stating Not for sale in US. Legal to use despite any disclaimer on cover. Save Money. Contact us for any queries. Best Customer Support! All Orders shipped with Tracking Number

 

Table of Content:

Part One-An Overview

Chapter 1: The Scope and Challenge of International Marketing 

Chapter 2: The Dynamic Environment of International TradePart Two-The Cultural Environment of Global Markets

Chapter 3: History and Geography: The Foundations of Culture

Chapter 4: Cultural Dynamics in Assessing Global Markets

Chapter 5: Culture, Management Style, and Business Systems 

Chapter 6: The Political Environment: A Critical Concern 

Chapter 7: The International Legal Environment: Playing by the Rules 

Part Three-Assessing Global Market Opportunities

Chapter 8: Developing a Global Vision through Marketing Research 

Chapter 9: Economic Development and the Americas

Chapter 10: Europe, Africa, and the Middle East 

Chapter 11: Asia Pacific RegionPart Four-Developing Global Marketing Strategies

Chapter 12: Global Marketing Management: Planning and Organization 

Chapter 13: Products and Services for Consumers 

Chapter 14: Products and Services for Businesses

Chapter 15: International Marketing Channels

Chapter 16: Integrated Marketing Communications and International Advertising

Chapter 17: Personal Selling and Sales Management 

Chapter 18: Pricing for International Markets 

Part Five-Implementing Global Marketing Strategies

Chapter 19: Negotiating with International Customers, Partners, and Regulators 

Part Six-Supplementary Material

The Country Notebook – A Guide for Developing a Marketing PlanCultural AnalysisEconomic AnalysisMarket Audit and Competitive Market AnalysisPreliminary Market Plan

 

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