International Business Opportunities and Challenges vol 2 1st Edition Carpenter Test Bank

International Business Opportunities and Challenges vol 2 1st Edition Carpenter Test Bank

Product details:

• ISBN-10 ‏ : ‎ 1453338381
• ISBN-13 ‏ : ‎ 978-1453338384
• Author: Sanjyot P. Dunung, Mason A. Carpenter

When purchased from FlatWorld (the publisher), this Color Print Textbook includes Online Access, Quizzes, and Homework (if professor uses Homework system). Online textbook is accessible. International Opportunities and Challenges in a Flattening World is written from the perspective that national borders are bridges and not barriers. Cornerstone themes of strategy, organizational and local cultures, and entrepreneurship support the authors’ overall goals to develop deeper understanding of international contexts, the wealth of global opportunities available, and the practical applications of theory, ideas, and learning principles. Engaging learning features provide additional details about key topics or describe real-world situations that require student analysis and promote creative thinking. As a result, learners are better prepared to launch, run, and productively contribute to any organization that is global in scope—or domestic companies that are wrestling with global competition.

Table contents:

1. Wealth and Welfare Business: A Sustainable Business Model

Md. Mashiur Rahman

2. An Impact of Adoption of the Internet of Things (IoT) on Customer Relationship Management (CRM) in the Banking Sector of India

Parul Bajaj, Imran Anwar, and Imran Saleem

3. Cross-Cultural Management: Opportunities and Challenges

Kavita Thapliyal and Mahendra Joshi

4. Exploring the Relationship Between Personality and Work-Life Balance

Joshin Joseph

5. Artificial Intelligence as Disruptive Technology: A Boon or a Bane in the Global Business Scenario

Seema Sahai and Saurav Lall

6. Understanding Consumer Responses Towards Social Media Advertising and Purchase Intention Towards Luxury Products

Amna Ahmad and Bilal Mustafa Khan

7. Multichannel Banking and Customer Experience: A Literature Review of Channels as a Moderator

Nidhi Verma and Mandeep Kaur

8. Center of Main Interest (COMI): Perspectives and Challenges

Aditya Tomer, Sumitra Singh, and Abhishek Rohatgi

9. Digitalizing Business Innovation

Ramamurthy Venkatesh

10. Digital Payment: A Robust Face of Modern India

Priyanka Jingar, Ravindar Meena, and Sachin Gupta

11. The Emerging Smart Supply Solutions in Fresh Fruits: India Matching the International Business Standards, New Formats, and New Technologies

Navita Mahajan and Frits Popma

12. Conceptual Integration of International Marketing in India

Vikas Garg, Shalini Srivastav, Pooja Tiwari, and Sonam Rani

13. Blockchain Technology and Its Utilization in Tracking Milk Process

Anita Venaik, Richa Goel, and Pooja Tiwari

14. Impact of New Technology on Business

Monika Sharma and Vikas Garg

15. Impact of Augmented Reality in Sales and Marketing

Lalit Kumar Sharma

16. Theoretical Perspective of Role of Technology on Business Environment

Jasmine Mariappan, Chitra Krishnan, Karthick Shankaralingam, and Syed Mohd. Abbas

17. Social Media Marketing and Purchase Behavior of Millennials: A Systematic Literature Review

Jitender Kumar, Sweta Dixit, Alka Maurya, and Ashish Gupta

18. Eye-Tracking Analysis of Chosen Tourist Offers

Mariusz Barczak, Piotr Szymański, and Martin Zsarnoczky

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