Instant download Information Systems A Managers Guide to Harnessing Technology Version 7.0 7th Edition Gallaugher Test Bank pdf docx epub after payment.
Product details:
- ISBN-10 : 1453394044
- ISBN-13 : 978-1453394045
- Author: John Gallaugher
If purchased from FlatWorld, the publisher, this version includes Online Access, Homework and a Print copy via a redeemable code shipped with the print book. This book conveys durable knowledge about how business systems can enhance employees’ effectiveness, contribute to a company’s efficiency, and add to a firm’s overall value. It also features a wealth of cases based on contemporary companies that engages students and excites them about the increasingly important role of tech plays in professional and corporate success.
Table of contents:
- Chapter 1: Setting the Stage: Technology and the Modern Enterprise
- Chapter 2: Strategy and Technology: Concepts and Frameworks for Understanding What Separates Winners from Losers
- Chapter 3: Zara: Fast Fashion from Savvy Systems
- Chapter 4: Netflix: The Making of an E-commerce Giant and the Uncertain Future of Atoms to Bits
- Chapter 5: Moore’s Law: Fast, Cheap Computing and What It Means for the Manager
- Chapter 6: Understanding Network Effects
- Chapter 7: Peer Production, Social Media, and Web 2.0
- Chapter 8: Facebook: Building a Business from the Social Graph
- Chapter 9: Understanding Software: A Primer for Managers
- Chapter 10: Software in Flux: Partly Cloudy and Sometimes Free
- Chapter 11: The Data Asset: Databases, Business Intelligence, and Competitive Advantage
- Chapter 12: A Manager’s Guide to the Internet and Telecommunications
- Chapter 13: Information Security: Barbarians at the Gateway (and Just About Everywhere Else)
- Chapter 14: Google: Search, Online Advertising, and Beyond
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