Global Marketing 7th Edition Keegan Test Bank

Global Marketing 7th Edition Keegan Test Bank

Product details:

• ISBN-10 ‏ : ‎ 9780132719155
• ISBN-13 ‏ : ‎ 978-0132719155
• Author: Warren J. Keegan, Mark C. Green

The excitement, challenges, and controversies of global marketing.

Global Marketing reflects current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.

The seventh edition examines the effect of the global financial crisis on global marketing strategy.

Table contents:

PART I – INTRODUCTION

PART II – THE GLOBAL MARKETING ENVIRONMENT

PART III – APPROACHING GLOBAL MARKETS

PART IV – THE GLOBAL MARKETING MIX

PART V – STRATEGY AND LEADERSHIP IN THE 21ST CENTURY

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