Essentials of Marketing Research 4th Edition Hair Test Bank

Instant download Essentials of Marketing Research 4th Edition Hair Test Bank pdf docx epub after payment.

Product Details:

• ISBN-10 ‏ : ‎ 0078112117
• ISBN-13 ‏ : ‎ 978-0078112119
• Author: Joseph Hair, Mary Celsi, Robert Bush, David Ortinau 

Table of contents:

Part 1: The Role and Value of Marketing Research Information

Chapter 1: Marketing Research for Managerial Decision Making

Chapter 2: The Marketing Research Process and Proposals

Part 2: Designing the Marketing Research Project

Chapter 3: Secondary Data, Literature Reviews, and Hypotheses

Chapter 4: Exploratory and Observational Research Designs and Data Collection Approaches

Chapter 5: Descriptive, Predictive and Causal Research Designs

Part 3: Gathering and Collecting Accurate Data

Chapter 6: Sampling: Theory and Methods

Chapter 7: Measurement and Scaling

Chapter 8: Designing the Questionnaire

Part 4: Data Preparation, Analysis, and Reporting the Results

Chapter 9: Qualitative Data Analysis

Chapter 10: Preparing Data for Quantitative Analysis

Chapter 11: Basic Data Analysis for Quantitative Research

Chapter 12: Examining Relationships in Quantitative Research

Chapter 13: Communicating Marketing Research Findings

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