Electronic Commerce 11th Edition Gary Schneider Test Bank

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Product Details:

• ISBN13: 9781285425436
• ISBN10: 128542543X
• Author: Gary Schneider

Table of Content:

Chapter 1 Introduction to Electronic Commerce 2
Electronic Commerce: The Second Wave 4
Electronic Commerce and Electronic Business 4
Categories of Electronic Commerce 4
The Development and Growth of Electronic Commerce 8
The Dot-Com Boom, Bust, and Rebirth 9
The Second Wave of Electronic Commerce 10
Business Models, Revenue Models, and Business Processes 14
Focus on Specific Business Processes 14
Role of Merchandising 15
Product/Process Suitability to Electronic Commerce 15
Advantages and Disadvantages of Electronic Commerce 17
Advantages of Electronic Commerce 17
Disadvantages of Electronic Commerce 19
Economic Forces and Electronic Commerce 21
Transaction Costs 22
Markets and Hierarchies 24
Using Electronic Commerce to Reduce Transaction Costs 25
Network Economic Structures 26
Network Effects 27
Using Electronic Commerce to Create Network Effects 28
Identifying Electronic Commerce Opportunities 28
Strategic Business Unit Value Chains 28
Industry Value Chains 30
SWOT Analysis: Evaluating Business Unit Opportunities 32
International Nature of Electronic Commerce 34
Trust Issues on the Web 34
Language Issues 35
Cultural Issues 36
Culture and Government 38
Infrastructure Issues 40
Summary 43
Key Terms 43
Review Questions 44
Exercises 44
Cases 45
For Further Study and Research 49

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