E-Commerce 2016 Business Technology Society 12th Edition Laudon Test Bank

E-Commerce 2016 Business Technology Society 12th Edition Laudon Test Bank

Product details:

• ISBN-10 ‏ : ‎ 0133938956
• ISBN-13 ‏ : ‎ 978-0133938951
• Author: Kenneth C. Laudon, Carol Guercio Traver

Laudon’s E-Commerce 2016: Business, Technology, Societyemphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing you for real-life scenarios.

In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today’s tech world. They built in additional video cases for each chapter, making the material even more accessible as you prepare for your future in business.

Table contents:

1. The Revolution Is Just Beginning

2. E-commerce Business Models and Concepts

3. E-commerce Infrastructure: The Internet, Web, and Mobile Platform

4. Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps

5. E-commerce Security and Payment Systems

6. E-commerce Marketing and Advertising Concepts

7. Social, Mobile, and Local Marketing

8. Ethical, Social, and Political Issues in E-commerce

9. Online Retailing and Services

10. Online Content and Media

11. Social Networks, Auctions, and Portals

12. B2B E-commerce: Supply Chain Management and Collaborative Commerce

People also search:

e-commerce 2016 business technology society 12th

e-commerce 2016 business technology society 12th pdf

e-commerce 2016 business technology society 12th free pdf

e-commerce 2016 business technology society 12th edition

e-commerce 2016 business technology society

Instant download after Payment is complete