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Contemporary Marketing 15th Edition Boone Test Bank

Name: Contemporary Marketing 15th Edition Boone Test Bank
SKU: 12691
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Contemporary Marketing 15th Edition Boone Test Bank.

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Categories: Marketing, Test Bank Tags: 15th Edition, Boone, Contemporary Marketing, Kurtz, Test Bank

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This is completed downloadable of Contemporary Marketing 15th Edition Boone Test Bank

Product Details:

ISBN-10 ‏ : ‎ 1111221782
ISBN-13 ‏ : ‎ 978-1111221782
Author: Louis E. Boone (Author), David L. Kurtz (Author)

CONTEMPORARY MARKETING 15E has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Fifteenth Edition continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.

Table of Content:

Preface. Part I: DESIGNING CUSTOMER-ORIENTED MARKETING STRATEGIES. 1. Marketing: The Art and Science of Satisfying Customers. 2. Strategic Planning in Contemporary Marketing. 3. The Marketing Environment, Ethics, and Social Responsibility. 4. E-Business: Managing the Customer Experience. 5. Social Media: Living in the Connected World.

Part II: UNDERSTANDING BUYERS AND MARKETS. 6. Consumer Behavior. 7. Business Markets and Buying Behavior 8. Global Marketing.

Part III: TARGET MARKET SELECTION. 9. Market Segmentation, Targeting, and Positioning. 10. Marketing Research

Part IV: PRODUCT DECISIONS. 11. Product and Branding Concepts 12. Developing and Managing Products

Part V: PRICING DECISIONS. 13. Pricing Concepts 14. Pricing Strategies

Part VI: DISTRIBUTION DECISIONS. 15. Distribution Channels and Supply Chain Management 16. Retailing and Direct Marketing

Part VII: PROMOTIONAL DECISIONS. 17. Integrated Marketing Communications, Advertising, and Public Relations 18. Personal Selling and Sales Promotion.

Appendix A: Developing an Effective Marketing Plan. Appendix B: Financial Analysis in Marketing. Appendix C: Marketing Analytics Online. Appendix: Your Career in Marketing. Glossary. Name & Company Index. Subject Index. International Index.