CB 8th Edition Babin Test Bank

1. Part 1: Introduction
2. Chapter 1: What Is CB and Why Should I Care?
3. 1-1 Consumption and Consumer Behavior
4. 1-2 The Ways in Which Consumers Are Treated
5. 1-3 The CB Field’s Role in Business, Society, and for Consumers
6. 1-4 Different Approaches to Studying Consumer Behavior
7. 1-5 Consumer Behavior Is Dynamic
8. Chapter 2: Value and the Consumer Behavior Framework
9. 2-1 The Consumer Value Framework and Its Components
10. 2-2 Value and Its Two Basic Types
11. 2-3 Marketing Strategy and Consumer Value
12. 2-4 Market Characteristics: Market Segments and Product Differentiation
13. 2-5 Analyzing Markets with Perceptual Maps
14. 2-6 Value Today and Tomorrow-Customer Lifetime Value
15. Part 1: Cases
16. Part 2: Internal Influences
17. Chapter 3: Consumer Learning Starts Here: Perception
18. 3-1 Defining Learning and Perception
19. 3-2 Consumer Perception Process
20. 3-3 Applying the JND Concept
21. 3-4 Implicit and Explicit Memory
22. 3-5 Enhancing Consumers’ Attention
23. 3-6 The Difference between Intentional and Unintentional Learning
24. Chapter 4: Comprehension, Memory, and Cognitive Learning
25. 4-1 What Influences Comprehension?
26. 4-2 Multiple Store Theory of Acquiring, Storing, and Using Knowledge
27. 4-3 Making Associations with Meaning as a Key Way to Learn
28. 4-4 Associative Networks and Consumer Knowledge
29. 4-5 Product and Brand Schemas
30. Chapter 5: Motivation and Emotion: Driving Consumer Behavior
31. 5-1 What Drives Human Behavior?
32. 5-2 General Hierarchy of Motivation
33. 5-3 Consumer Emotions and Value
34. 5-4 Measuring Emotion
35. 5-5 Differences in Emotional Behavior
36. 5-6 Emotion, Meaning, and Schema-Based Affect
37. Chapter 6: Personality, Lifestyles, and the Self-Concept
38. 6-1 Personality and Consumer Behavior
39. 6-2 Major Traits Examined in Consumer Research
40. 6-3 Consumer Lifestyles, Psychographics, and Demographics
41. 6-4 The Role of Self-Concept in Consumer Behavior
42. 6-5 Self-Congruency Theory and Consumer Behavior
43. Chapter 7: Attitudes and Attitude Change
44. 7-1 Attitudes and Attitude Components
45. 7-2 Functions of Attitudes
46. 7-3 Hierarchy of Effects
47. 7-4 Consumer Attitude Models
48. 7-5 Attitude Change Theories and Persuasion
49. 7-6 Message and Source Effects and Persuasion
50. Part 2: Cases
51. Part 3: External Influences
52. Chapter 8: Group and Interpersonal Influence
53. 8-1 Reference Groups
54. 8-2 Social Power
55. 8-3 Reference Group Influence
56. 8-4 Social Media’s Role in Group and Interpersonal Influence
57. 8-5 Word-of-Mouth and Consumer Behavior
58. 8-6 Household Decision Making and Consumer Behavior
59. Chapter 9: Consumer Culture
60. 9-1 Culture and Meaning Are Inseparable
61. 9-2 Using Core Societal Values
62. 9-3 How Is Culture Learned?
63. 9-4 Fundamental Elements of Communication
64. 9-5 Emerging Cultures
65. Chapter 10: Microcultures
66. 10-1 Microculture and Consumer Behavior
67. 10-2 Major U.S. Microcultures
68. 10-3 Microculture Is Not Uniquely American
69. 10-4 Demographic Analysis
70. 10-5 Major Cultural and Demographic Trends
71. Part 3: Cases
72. Part 4: Situations and Decision Making
73. Chapter 11: Consumers in Situations
74. 11-1 Value in Situations?
75. 11-2 Time and Consumer Behavior
76. 11-3 Place Shapes Shopping Activities
77. 11-4 Impulsive Shopping and Consumption
78. 11-5 Places Have Atmospheres
79. 11-6 Antecedent Conditions
80. Chapter 12: Decision Making I: Need Recognition and Search
81. 12-1 Consumer Decision Making
82. 12-2 Decision-Making Perspectives
83. 12-3 Decision-Making Approaches
84. 12-4 Need Recognition, Internal Search, and the Consideration Set
85. 12-5 External Search
86. Chapter 13: Decision Making II: Alternative Evaluation and Choice
87. 13-1 Evaluation of Alternatives: Criteria
88. 13-2 Value and Alternative Evaluation
89. 13-3 Product Categorization and Criteria Selection
90. 13-4 Consumer Choice: Decision Rules
91. Part 4: Cases
92. Part 5: Consumption and Beyond
93. Chapter 14: Consumption to Satisfaction
94. 14-1 Consumption, Value, and Satisfaction
95. 14-2 Value and Satisfaction
96. 14-3 Other Post-Consumption Reactions
97. 14-4 Theories of Post-Consumption Reactions
98. 14-5 Consumer Satisfaction/Dissatisfaction Measurement Issues
99. 14-6 Disposing of Refuse
100. Chapter 15: Beyond Consumer Relationships
101. 15-1 Outcomes of Consumption
102. 15-2 Complaining and Spreading WOM
103. 15-3 Switching Behavior
104. 15-4 Consumer Loyalty
105. 15-5 Link the Concept of Consumer Co-Creation of Value to Consumption Outcomes
106. Chapter 16: Consumer and Marketing Misbehavior
107. 16-1 Consumer Misbehavior and Exchange
108. 16-2 Distinguish Consumer Misbehavior from Problem Behavior
109. 16-3 Marketing Ethics and Misbehavior
110. 16-4 Corporate Social Responsibility
111. 16-5 Regulation of Marketing Activities
112. 16-6 Public Criticism of Marketing
113. Part 5: Cases
114. Endnotes
115. Glossary
116. Subject Index
117. Name Index
118. Products/Organizations Index

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