BUSN Canadian 3rd Edition Kelly Test Bank

BUSN Canadian 3rd Edition Kelly Test Bank

Product details: 

• ISBN-10 ‏ : ‎ 0176570349
• ISBN-13 ‏ : ‎ 978-0176570347
• Author: Marce Kelly, Chuck Williams, Dr. H.F. Herb MacKenzie, Kim Snow

Created through a “student-tested, faculty-approved” review process, BUSN’s third Canadian edition is designed to keep all students motivated and excited about today’s business environment. The third Canadian edition paired with MindTap provides students with multiple opportunities not only to study but to apply their learning, connect with the content in a meaningful way, and benefit from a true hybrid learning environment. Key contemporary business topics such as business communication, the global marketplace, and technology’s role in the modern business world are presented in an engaging and accessible layout to accommodate the diverse lifestyles of today’s learners and ensure students can easily navigate the content as they learn.

Table contents: 

1. Letter to Students
2. 1 Business Now: Change Is the Only Constant
3. 2 Business Ethics and Social Responsibility: Doing Well by Doing Good
4. 3 Economics: The Framework for Business
5. 4 The World Marketplace: Business Without Borders
6. 5 Business Formation: Choosing the Form That Fits
7. 6 Small Business and Entrepreneurship: Economic Rocket Fuel
8. 7 Accounting: Decision Making by the Numbers
9. 8 Finance: Acquiring and Using Funds to Maximize Value
10. 9 Financial Markets: Allocating Financial Resources
11. 10 Marketing: Building Profitable Customer Connections
12. 11 Product and Promotion: Creating and Communicating Value
13. 12 Distribution and Pricing: Right Product, Right Person, Right Place, Right Price
14. 13 Management, Motivation, and Leadership: Bringing Business to Life
15. 14 Human Resource Management: Building a Top-Quality Workforce
16. 15 Managing Information and Technology: Finding New Ways to Learn and Link
17. 16 Operations Management: Putting It All Together
18. Appendix 1: Labour Unions and Collective Bargaining
19. Appendix 2: Business Law
20. Appendix 3: Personal Finance
21. Endnotes
22. Index

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