Business Communication Process and Product 8th Edition Guffey Test Bank

Instant download Business Communication Process and Product 8th Edition Guffey Test Bank pdf docx epub after payment.

Product details:

• ISBN-10 ‏ : ‎ 1285094077
• ISBN-13 ‏ : ‎ 978-1285094076
• Author: Mary Ellen Guffey, Dana Loewy 

A trusted market leader, BUSINESS COMMUNICATION: PROCESS AND PRODUCT presents the market’s most innovative coverage of workplace communication skills with an expanded emphasis on digital writing. Compelling, new infographics and a vibrant new design appeal to today’s visual learners. Most importantly, the hallmark features that made Guffey the market leader ? abundant model documents, the 3×3 writing process, case studies, and an efficient 16-chapter format ? continue to enhance student learning and comprehension. Vast instructor resources, including new video-enhanced PowerPoint slides, help new and veteran instructors plan and manager their courses.

Table of contents:

1. Unit 1: Communication Foundations
2. Ch 1: Business Communication in the Digital Age
3. Ch 2: Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills
4. Ch 3: Intercultural Communication
5. Unit 2: The Writing Process in the Digital Age
6. Ch 4: Planning Business Messages
7. Ch 5: Organizing and Drafting Business Messages
8. Ch 6: Revising Business Messages
9. Unit 3: Workplace Communication
10. Ch 7: Short Workplace Messages and Digital Media
11. Ch 8: Positive Messages
12. Ch 9: Negative Messages
13. Ch 10: Persuasive and Sales Messages
14. Unit 4: Reports, Proposals, and Presentations
15. Ch 11: Reporting in the Digital-Age Workplace
16. Ch 12: Informal Business Reports
17. Ch 13: Proposals, Business Plans, and Formal Business Reports
18. Ch 14: Business Presentations
19. Unit 5: Employment Communication
20. Ch 15: The Job Search and Résumés in the Digital Age
21. Ch 16: Interviewing and Following Up

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