Business Communication Polishing Your Professional Presence 2nd Edition Shwom Test Bank

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Product Details:

• ISBN-10 ‏ : ‎ 0133059510
• ISBN-13 ‏ : ‎ 978-0133059519
• Author: Barbara Shwom, Lisa Gueldenzoph Snyder

Table of contents:

PART 1. UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION

1. Becoming a Successful Business Communicator

2. Working with Others: Interpersonal, Intercultural, and Team Communication

3. Managing the Communication Process: Analyzing, Composing, Evaluating

PART 2. DELIVERING EFFECTIVE MESSAGES

4. Communicating Routine Messages and Building Goodwill

5. Communicating Persuasive Messages

6. Communicating Bad News

PART 3. RESEARCHING, PROPOSING, REPORTING, AND PRESENTING

7. Finding and Evaluating Business Information

8. Preparing Persuasive Business Proposals

9. Preparing Business Reports

10. Preparing and Delivering Business Presentations

PART 4. PERSUADING AN EMPLOYER TO HIRE YOU

11. Communicating Your Professional Brand: Social Media, Résumés, and Cover Letters

12. Getting the Job—Interviewing and Following Up

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