Business Communication Building Critical Skills Canadian 6th Edition Braun Test Bank

Business Communication Building Critical Skills Canadian 6th Edition Braun Test Bank

Product details:

• ISBN-10 ‏ : ‎ 1259089096
• ISBN-13 ‏ : ‎ 978-1259089091
• Author: Stephen Kyo Kaczmarek

Business Communication: Building Critical Skills is a contemporary, comprehensive, and engaging introduction to the core elements of oral, interpersonal, and written business communication. The text prepares students for success in a variety of professional settings by detailing the skills and strategies they will need to master to communicate effectively in a diverse and technologically dependent workplace. The emphasis on intercultural communication,digital communication, report writing, research skills, and employment strategies provides students with everything they need to know about communicating in any business setting. The book’s communication model, PAIBOC, equips students to become audience-focused communicators

Table contents:

Unit 1 Building Blocks for Effective Messages Module 1: Business Communication, Management, and Success Module 2: Adapting Your Message to Your Audience Module 3: Communicating Across Cultures Module 4: Planning, Writing, and Revising Module 5: Designing Documents, Slides, and Screens

Unit 2 Creating Goodwill Module 6: You-Attitude Module 7: Positive Emphasis Module 8: Reader Benefits

Unit 3 Letters, Memos, and E-Mail Messages Module 9: Formats for Letters and Memos Module 10: Informative and Positive Messages Module 11: Negative Messages Module 12: Persuasive Messages Module 13: E-mail Messages, Web Writing, and Technology

Unit 4 Polishing Your Writing Module 14: Editing for Grammar and Punctuation Module 15: Choosing the Right Word Module 16: Revising Sentences and Paragraphs

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