BCOM Canadian 1st Edition Lehman Test Bank
Product details:
- ISBN-10 : 0176518444
- ISBN-13 : 978-0176518448
- Author: Dr. Carol Lehman
Created through a “student-driven, faculty-approved” review process, BCOM is an engaging and accessible learning solution designed to accommodate the diverse lifestyles of today’s learners at a value-based price. BCOM features an engaging layout, high-interest and comprehensive content, current examples, and a personal tone. This is a complete hybrid learning solution, with a number of learning assets found at icanbcom.com. Bring Business Communication to life for your students with BCOM!
Table contents:
- Part 1: Communication Foundations
- Chapter 1: Establishing a Framework for Business Communication
- 1-1 Value of Communication
- 1-2 The Communication Process
- 1-3 Communicating within Organizations
- 1-4 Contextual Forces Influencing Business Communication
- Chapter 2: Focusing on Interpersonal and Group Communication
- 2-1 Behavioral Theories That Impact Communication
- 2-2 Nonverbal Communication
- 2-3 Listening as a Communication Skill
- 2-4 Group Communication
- 2-5 Meeting Management
- Part 2: Communication Analysis
- Chapter 3: Planning and Decision Making
- 3-1 Step 1: Consider the Applicable Contextual Forces
- 3-2 Step 2: Determine the Purpose, and Select an Appropriate Channel and Medium
- 3-3 Step 3: Envision the Audience
- 3-4 Step 4: Adapt the Message to the Audience’s Needs and Concerns
- 3-5 Step 5: Organize the Message
- Chapter 4: Preparing Written Messages
- 4-1 The Genre of Business Writing
- 4-2 Effective Introductions, Coherent Paragraphs, and Powerful Sentences
- 4-3 Revise to Grab Your Audience’s Attention
- 4-4 Improve Readability
- 4-5 Proofread and Revise
- Part 3: Communication through Voice, Electronic, and Written Messages
- Chapter 5: Communicating Electronically
- 5-1 Data Security
- 5-2 Appropriate Use of Technology
- 5-3 Electronic Mail Communication
- 5-4 Web Page Communication and Social Media
- 5-5 Voice and Wireless Communication
- 5-6 Collaborating in Virtual Teams
- Chapter 6: Delivering Good- and Neutral-News Messages
- 6-1 Deductive Organizational Pattern
- 6-2 Good-News Messages
- 6-3 Routine Claims
- 6-4 Routine Requests
- 6-5 Routine Messages about Orders and Credit
- 6-6 Procedural Messages
- Chapter 7: Delivering Bad-News Messages
- 7-1 Choosing an Appropriate Channel and Organizational Pattern
- 7-2 Developing a Bad-News Message
- 7-3 Refusing a Request
- 7-4 Denying a Claim
- 7-5 Denying Credit
- 7-6 Delivering Constructive Criticism
- 7-7 Communicating Negative Organizational News
- Chapter 8: Delivering Persuasive Messages
- 8-1 Persuasion Strategies
- 8-2 Sales Messages
- 8-3 Persuasive Requests
- Part 4: Communication through Reports and Business Presentations
- Chapter 9: Understanding the Report Process and Research Methods
- 9-1 Characteristics of Reports
- 9-2 Basis for Reports: The Problem-Solving Process
- 9-3 Selecting a Method of Gathering Information
- 9-4 Collecting and Organizing the Data
- 9-5 Arriving at an Answer
- Chapter 10: Managing Data and Using Graphics
- 10-1 Communicating Quantitative Information
- 10-2 Using Graphics
- 10-3 Types of Graphic Aids
- 10-4 Including Graphics in Text
- Chapter 11: Organizing and Preparing Reports and Proposals
- 11-1 Parts of a Formal Report
- 11-2 Organization of Formal Reports
- 11-3 Choosing a Writing Style for Formal Reports
- 11-4 Short Reports
- 11-5 Proposals
- Chapter 12: Designing and Delivering Business Presentations
- 12.1 Planning an Effective Business Presentation
- 12-2 Organizing the Content
- 12-3 Designing Compelling Presentation Visuals
- 12-4 Refining Your Delivery
- 12-5 Adapting to Alternate Delivery Situations
- Part 5: Communication for Employment
- Chapter 13: Preparing Resumes and Application Messages
- 13-1 Preparing for the Job Search
- 13-2 Planning a Targeted Resume
- 13-3 Preparing Resumes for Print and Electronic Delivery
- 13-4 Supplementing a Resume
- 13-5 Composing Application Messages
- Chapter 14: Interviewing for a Job and Preparing Employment Messages
- 14-1 Understanding Types of Employment Interviews
- 14-2 Preparing for an Interview
- 14-3 Conducting a Successful Interview
- 14-4 Preparing Other Employment Messages
- Grammar & Usage Appendix
- Style Appendix
- References
- Index
- Chapter Review
People also search:
bcom canadian 1st edition lehman
bcom lehman
bcom 10th edition
bcom10