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Social Media Marketing 2nd Edition Tuten Test Bank

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Social Media Marketing 2nd Edition Tuten Test Bank.

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Category: Test Bank Tags: 2nd Edition, Social Media Marketing, Test Bank, Tuten

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This is completed downloadable of Social Media Marketing 2nd Edition Tuten Test Bank

Product Details:

ISBN-10 ‏ : ‎ 9781473913011
ISBN-13 ‏ : ‎ 978-1473913011
Author: Tracy L. Tuten, Michael R. Solomon

Social Media Marketing was the first textbook to cover this vital subject. It shows how social media fits into and complements the marketer’s toolbox. The book melds essential theory with practical application as it covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications executions, and harnessing social media data to yield customer insights.

Table of Content:

PART I: Foundations of Social Media Marketing
Chapter 1 The Social Media Environment
Chapter 2 Social Consumers
Chapter 3 Network Structure and Group Influences in Social Media
PART II: Social Media Marketing Strategy and Planning
Chapter 4 Social Media Marketing Strategy
Chapter 5 Tactical Planning and Execution
PART III: The Four Zones of Social Media
Chapter 6 Social Community
Chapter 7 Social Publishing
Chapter 8 Social Entertainment
Chapter 9 Social Commerce
PART IV: Social Media Data Management and Measurement
Chapter 10 Social Media Analytics
Chapter 11 Social Media Metrics
PART V: Social Media Marketing in Practice
Chapter 12 The Case Zone