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Integrated Marketing Communications 4th Edition Tuckwell Solutions Manual

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Integrated Marketing Communications 4th Edition Tuckwell Solutions Manual.

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Category: Solutions Manual Tags: 4th Edition, Integrated Marketing Communications, Solutions Manual, Tuckwell

Description

Integrated Marketing Communications 4th Edition Tuckwell Solutions Manual

Product details:

ISBN-10: 0133157873
ISBN-13: 9780133157871
Author: Keith J. Tuckwell

Integrated Marketing Communications presents essential elements of integrated marketing communications in a clear, concise, and informative manner. The book is written in a straightforward, easy-to-understand manner and is full of examples and illustrations that students will quickly identify with.

Table contents:

Part I: Understanding Integrated Marketing Communications. Integrated Marketing Communications: An Overview

Strategic Planning Principles

Branding Strategy

Part II: Planning for Integrated Media. Advertising Planning: Creative

Advertising Planning: Broadcast, Print, and Out-of-Home Media

Planning for Direct Response Communications

Planning for Online and Interactive Communications

Part III Planning for Integrated Marketing. Sales Promotion

Public Relations

Experiential Marketing, Events, and Sponsorships

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