Smarter Startup The A Better Approach to Online Business for Entrepreneurs 1st Edition Cabage Solutions Manual

This is completed downloadable of Smarter Startup The A Better Approach to Online Business for Entrepreneurs 1st Edition Cabage Solutions Manual

Product Details:

• ISBN-10 ‏ : ‎ 0321905016
• ISBN-13 ‏ : ‎ 978-0321905017
• Author:  Neal Cabage, Sonya Zhang

In a competitive online market, startups must take a smarter and more strategic approach to maximize odds of achieving product/market fit.This book discusses:

• Why some entrepreneurs are “luckier” than others

• Why timing is (almost) everything for a startup

• Strategic positioning to beat the competition and avoid commoditization

• Tactical methods for improving user engagement and profits

By combining established models and new insights – the authors answer the question of why some startups are more successful than others, in order to help entrepreneurs reduce the risk of starting an online business.

 

Table of Content:

1. Title Page
2. Copyright Page
3. Dedication Page
4. Acknowledgements
5. Contents at a Glance
6. Contents
7. Introduction
8. Part I. Think
   1. Chapter 1. Why Become an Entrepreneur?
      1. Follow your passion
      2. Will it make you happy?
      3. Why are some people lucky?
      4. Find your balance
   2. Chapter 2. What’s the Big Idea?
      1. Brainstorming
      2. Validate your idea
      3. Evaluate your idea
      4. Make the decision
   3. Chapter 3. Do Your Research
      1. Talk to your prospects
      2. Test marketing
      3. Define your customer
      4. Look at your competition
      5. Survey the battlefield
      6. Pay attention to the 800-pound gorilla
9. Part II. Know
   1. Chapter 4. Timing Is Everything
      1. Innovation adoption curve
      2. Commoditization of technology
      3. The value of network effects
   2. Chapter 5. Competition and Positioning
      1. Competitive strategy
      2. Positioning strategy
      3. Mind your value chain
   3. Chapter 6. Business Models
      1. Seven business model archetypes
      2. Defining your business model
10. Part III. Do
    1. Chapter 7. Setting Up Your Business
       1. The hacker and the hustler
       2. Incorporating your startup
       3. The advisor
       4. Partnership agreements
       5. Should you outsource?
       6. Should you seek investment capital?
       7. Startup accelerators
    2. Chapter 8. Developing Your Product
       1. The Lean Method
       2. Choosing a technology platform
       3. Cost expectations
       4. When code should suck
       5. Agile vs. Waterfall
    3. Chapter 9. Going to Market
       1. Internet marketing channels
       2. Marketing funnel stages
       3. Internet marketing models
       4. Choosing a marketing model
    4. Chapter 10. Optimization
       1. Analytics-driven insights
       2. Traffic optimization
       3. Conversion optimization
       4. Customer retention
11. Index
12. About the Authors
    1. Neal Cabage
    2. Sonya Zhang, PhD
13. Ad Page

 

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