MM 3rd Edition Dawn Iacobucci Solutions Manual

This is completed downloadable of MM 3rd Edition Dawn Iacobucci Solutions Manual

Product Details:

• ISBN-10 ‏ : ‎ 113319060X
• ISBN-13 ‏ : ‎ 978-1133190608
• Author: Dawn Lacobucci

Created by the continuous feedback of a “student-tested, faculty-approved” process, MM, 3E delivers a visually appealing, succinct print approach with tear-out reference cards for students and instructors, and online CourseMate study tools and interactive eBook. The MM, 3E book and learning resources are all offered at a value-based price with a unique approach that’s proven to increase retention and strengthen learning outcomes. MM, 3E provides a concise presentation of the core concepts and applications of contemporary marketing management with new coverage of the importance of social media as well as the impact of consumer behavior on successful marketing management.

 

Table of Content:

PART I: MARKETING STRATEGY.

1. Why is Marketing Management Important?

2. Customer Behavior.

3. Segmentation.

4. Targeting.

5. Positioning. PART II: PRODUCT POSITIONING.

6. Goods and Services.

7. Brands.

8. New Products. PART III: POSITIONING VIA PRICE, PLACE, PROMOTION.

9. Pricing.

10. Channels of Distribution and Logistics.

11. Advertising Messages and Marketing Communications.

12. Integrated Marketing Communications and Media Choices.

13. Social Media. PART IV: POSITIONING: ASSESSMENT THROUGH THE CUSTOMER LENS.

14. Customer Satisfaction and Customer Relationships.

15. Marketing Research Tools. PART V: CAPSTONE.

16. Marketing Strategy.

17. Marketing Plans.

 

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