Entrepreneurship and Small Business Management 2nd Edition Mariotti Test Bank
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Entrepreneurship and Small Business Management 2nd Edition Mariotti Test Bank.
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Product Details:
- ISBN-10 : 0133767183
- ISBN-13 : 978-0133767186
- Author:
Written by award-winning experts, Steve Mariotti and Caroline Glackin, Entrepreneurship and Small Business Management presents complex economic, financial and business concepts in a manner easily understood by a variety of students.
Based on a proven curriculum from the Network for Teaching Entrepreneurship (NFTE), it is organized to follow the life-cycle of an entrepreneurial venture–from concept through implementation to harvesting or replication. Filled with examples from a broad range of industries, it moves further into the entrepreneurial process–discussing the business plan and also the unique aspects of managing and growing entrepreneurial ventures and small businesses.
Table of Content:
- UNIT 1 Entrepreneurial Pathways
- Chapter 1 Entrepreneurs Recognize Opportunities
- Chapter 2 Franchising
- Chapter 3 Finding Opportunity in an Existing Business
- Chapter 4 The Business Plan: Road Map to Success
- UNIT 2 Who are Your Customers?
- Chapter 5 Creating Business from Opportunity
- Chapter 6 Exploring your Market
- UNIT 3 Integrated Marketing
- Chapter 7 Developing the Right Marketing Mix and Plan
- Chapter 8 Pricing and Credit Strategies
- Chapter 9 Integrated Marketing Communications
- Chapter 10 Marketing Globally
- Chapter 11 Smart Selling and Effective Customer Service
- UNIT 4 Show Me the Money: Finding, Securing, and Managing It
- Chapter 12 Understanding and Managing Start-Up, Fixed, and Variable Costs
- Chapter 13 Using Financial Statements to Guide a Business
- Chapter 14 Cash Flow and Taxes
- Chapter 15 Financing Strategy: Debt, Equity, or Both?
- UNIT 5 Operating a Small Business Effectively
- Chapter 16 Addressing Legal Issues and Managing Risk
- Chapter 17 Operating for Success
- Chapter 18 Location, Facilities, and Layout
- Chapter 19 Human Resources and Management
- UNIT 6 Leadership, Ethics, and Exits
- Chapter 20 Leadership and Ethical Practices
- Chapter 21 Franchising, Licensing, and Harvesting: Cashing in Your Brand
- Appendix 1 Sample Student Business Plan
- Appendix 2 BizBuilder Business Plan
- BizBuilder Business Plan Worksheet Questions/Notes
- If You Are Starting a Not-for-Profit Organization, Also Consider
- Appendix 3 Resources for Entrepreneurs1
- Additional Resources
- Awards for Entrepreneurs
- Appendix 4 Useful Formulas and Equations
- Liquidity Ratios
- Activity Ratios (Efficiency Ratios)
- Profitability Ratios
- Market Ratios
- Debt Ratios (Leverage Ratios)
- Glossary
- Index
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