E Commerce 2017 13th Edition Laudon Test Bank

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Product Details:

• ISBN-10 ‏ : ‎ 0134601564
• ISBN-13 ‏ : ‎ 978-0134601564
• Author:   Kenneth Laudon (Author), Carol Traver (Author)

Laudon’s E-commerce 2017: Business, Technology, Societyemphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Instacart, and others kick-off the course while preparing students for real-life scenarios.

 

Table of Content:

PART 1 Introduction to E-Commerce

1 THE REVOLUTION IS JUST BEGINNING

2 E-COMMERCE BUSINESS MODELS AND CONCEPTS

PART 2 Technology Infrastructure for E-commerce

3 E-COMMERCE INFRASTRUCTURE: THE INTERNET, WEB, AND MOBILE PLATFORM

4 BUILDING AN E-COMMERCE PRESENCE: WEBSITES, MOBILE SITES, AND APPS

5 E-COMMERCE SECURITY AND PAYMENT SYSTEMS

PART 3 Business Concepts and Social Issues

6 E-COMMERCE MARKETING AND ADVERTISING CONCEPTS

7 SOCIAL, MOBILE, AND LOCAL MARKETING

8 ETHICAL, SOCIAL, AND POLITICAL ISSUES IN E-COMMERCE

PART 4 E-commerce in Action

9 ONLINE RETAIL AND SERVICES

10 ONLINE CONTENT AND MEDIA

11 SOCIAL NETWORKS, AUCTIONS, AND PORTALS

12 B2B E-COMMERCE: SUPPLY CHAIN MANAGEMENT AND COLLABORATIVE COMMERCE

 

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