Better Business 5th Edition Solomon Solutions Manual
Product details:
- ISBN-10 : 0134522745
- ISBN-13 : 978-0134522746
- Author: Michael R. Solomon
Better Business introduces the business content readers need–in a better way. By presenting the material in a stimulating, conversational, question and answer format, the text encourages readers to engage more fully with the material. Throughout the text, unique features illustrate positive and negative outcomes of relevant business ventures, while “Mini Chapters” focus in on key topics in business. The 5th Edition continues to feature updated social media strategies and technologies, reflecting the explosive growth of social media in the contemporary business environment. With Better Business, readers have a powerful learning tool that captures the evolving issues and opportunities of business.
Table contents:
I. Looking at the Business Environment
1. Business Basics
2. Economics and Banking
3. Ethics in Business
4. Business in a Global Economy
II. Starting and Structuring a Business
5. Small Business and the Entrepreneur
6. Forms of Business Ownership
III. Managing a Business and Employees
7. Business Management and Organization
8. Motivation, Leadership, and Teamwork
9. Human Resource Management
10. Online Business and Technology
11. Production, Operations, and Supply Chain Management
IV. Principles of Marketing
12. Marketing and Consumer Behavior
13. Product Development, Branding, and Pricing Strategies
14. Promotion and Distribution
V. Principles of Finance
15. Financing and Accounting for Business Operations
16. Investment Opportunities in the Securities Market
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