Advertising and Integrated Brand Promotion 7th Edition OGuinn Solutions Manual

Table of contents:

1. Part 1: Advertising and Integrated Brand Promotion in Business and Society
2. Ch 1: The World of Advertising and Integrated Brand Promotion
3. After Reading and Thinking about this Chapter, You Will Be Able to do the Following:
4. Introduction
5. 1-1: The New World of Advertising and Integrated Brand Promotion
6. 1-2: What Are Advertising and Integrated Brand Promotion?
7. 1-3: Advertising as a Communication Process
8. 1-4: The Audiences for Advertising
9. 1-5: Advertising as a Business Process
10. 1-6: From Advertising to Integrated Marketing Communications to Integrated Brand Promotion
11. Summary
12. Key Terms
13. Endnotes
14. Ch 2: The Structure of the Advertising and Promotion Industry: Advertisers, Agencies, Media, and Sup
15. After Reading and Thinking about this Chapter, You Will Be Able to do the Following:
16. 2-1: The Advertising Industry in Constant Transition
17. 2-2: Trends Affecting the Advertising and Promotion Industry
18. 2-3: The Scope and Structure of the Advertising and Promotion Industry
19. Summary
20. Key Terms
21. Endnotes
22. Ch 3: The History of Advertising and Brand Promotion
23. After Reading and Thinking about this Chapter, You Will Be Able to do the Following:
24. Introduction
25. 3-1: The Rise of Advertising
26. 3-2: The Eras of Advertising
27. 3-3: Consumer Access, Connections, Branded Entertainment, and the Great Recession (2000 to Present)
28. 3-4: Branded Entertainment
29. 3-5: The Value of History
30. Summary
31. Key Terms
32. Endnotes
33. Ch 4: Social, Ethical, and Regulatory Aspects of Advertising and Promotion
34. After Reading and Thinking about this Chapter, You Will Be Able to do the Following:
35. Introduction
36. 4-1: The Social Aspects of Advertising
37. 4-2: The Ethical Aspects of Advertising
38. 4-3: The Regulatory Aspects of Advertising
39. 4-4: The Regulation of Other Promotional Tools
40. Summary
41. Key Terms
42. Endnotes